In this episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, sits down with Steph Weibring, founder of Joy Creative Shop, to explore the often-overlooked connection between brand and customer experience.

Steph shares her company’s journey into wholesale and why it didn’t work out the way they expected. While many might assume the challenges stemmed from the logistics of wholesale itself, the real obstacle was the loss of the personal touch that had made their direct-to-consumer brand experience so special.

In this conversation, you’ll hear about:

🔥 Why protecting brand integrity can mean saying “no” to new opportunities

🔥 The power of focusing on what’s working instead of chasing every shiny new idea

🔥 How your brand is much more than your logo and color palette

This episode is a masterclass in branding, proving that your brand is so much more than just your logo, messaging, or marketing efforts; it’s about the entire experience you craft for your customers.

Learn more about Provisions Group Marketing

Connect with Kacy Maxwell on LinkedIn

Follow Provisions Group on LinkedIn

Check out Provisions Group's YouTube Channel

Read Rick Rubin's The Creative Act, the source of Kacy's failure quote.

In this revealing episode of My Biggest Marketing Mistake, Kacy Maxwell, CMO of Provisions Group, is joined by James Carbary, founder of Sweet Fish Media, a powerhouse in B2B growth content. Behind Sweet Fish's success lies a story of an enormous misstep that almost unraveled everything. He dives into how an unclear brand position caused confusion both internally with his team and externally with potential customers, leading to wasted time, lost resources, and financial setbacks.

You’ll hear about:

🔥 Why “going with your gut” on strategic decisions can often be a double-edged sword

🔥 The power of leadership alignment and how a unified vision is essential for executing a successful marketing strategy.

🔥 The critical importance of brand positioning and how getting it wrong can confuse both your internal team and your customers

This conversation serves as an honest assessment for CEOs and marketing leaders navigating the complexities of brand positioning. If you’re grappling with aligning your messaging or facing confusion internally or externally, this episode offers invaluable lessons on how to get the foundation right for long-term growth and success.

Learn more about Provisions Group Marketing

Connect with Kacy Maxwell on LinkedIn

Follow Provisions Group on LinkedIn

Check out Provisions Group's YouTube Channel

In the premiere episode of My Biggest Marketing Mistake, host Kacy Maxwell, CMO of Provisions Group, sits down with Aaron Witt, the unapologetically transparent Founder and CEO of BuildWitt. Known for shaking up the construction industry's image, Aaron opens up about one of the most pivotal and painful missteps in his company's journey—from skyrocketing growth fueled by authentic content creation to burning $1M per month on a misaligned marketing strategy.

This story of marketing failure explores:

🔥 Why "marketing strategies" can sometimes kill your momentum.

🔥 How proximity to your customers can make or break your content.

🔥 The power of transparency as a brand strategy—and why big companies miss the mark.

🔥 Why the best marketing often doesn’t come from a “playbook.”

If you’re tired of hearing the same cookie-cutter marketing advice and want to learn from someone who isn’t afraid to fail forward, this episode is for you.

💡 This isn’t just a conversation—it’s a wake-up call for leaders everywhere to rethink how they approach growth, failure, and their company’s true strengths.

Subscribe and listen now to hear how mistakes shape success—and why you should embrace your own missteps!

Learn more about Provisions Group Marketing

Connect with Kacy Maxwell on LinkedIn

Follow Provisions Group on LinkedIn

Check out Provisions Group's YouTube Channel

Are you responsible for making marketing decisions for your company? Don't make the same mistakes that have cost other companies big! My Biggest Marketing Mistake shines a spotlight on one of the most undervalued aspects of marketing: when it fails.

Join Kacy Maxwell, CMO for Provisions Group with over 17 years of marketing experience, as he sits down with CEOs as they unpack their greatest and most costly marketing fails and how they ultimately made them better leaders. These powerful stories cover key problems facing most businesses, including:

• How should I position my company?
• What channels are most effective?
• How much should I spend on marketing tech?
• Should I insource, outsource, or work with an agency?
• And much more.

These honest, insightful, and practical conversations will help you avoid these common pitfalls, make better decisions, and grow your business.