Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment and self-expression rather than traditional album releases. We discuss the fusion of music and social media, and the new generation of creators redefining the art form. Lines between listening and playing are blurring, (see Ocean Eyes remix on Logic Pro X) pointing to a future where music engagement is akin to gaming, providing endless possibilities for interactivity and connection.

Shoutouts mentioned in episode:

seids_

imsethdrums

socialrepose

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

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Dmitri and Tristra review the industry news of ‘24 and look into the music tech crystal ball of 2025. Dmitri envisions that gaming will no longer be considered a venue, but rather a central outlet for finding music. Tristra raises questions about how a trade war and a Tik Tok ban could influence 2025. Listen to these predictions and more musings of what the next year will bring.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

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It’s a holiday re-gift! Today we take you back to the very first How To Start Up with Cliff Fluet. This was a great conversation that set the stage for the rest of our HTSU interviews. Cliff begins at the beginning – guiding us through the essentials of startup evaluation and asking the necessary questions: Does your innovation solve a real-world problem, can it sustain a business, and are you ready to step into the real world for testing?

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

Get Dmitri’s Rock Paper Scanner newsletter.