Music Licensing Podcast

By: Sonnet (2Indie)
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  • Summary

  • The Music Licensing Podcast is the #1 source for sync-related discussions. Join 2Indie’s co-founder, Sonnet Simmons, indie artist and sync coach, as she interviews music supervisors, ad houses, sync rep agencies, and successful artists, songwriters and producers. Gain fascinating insights into how music is placed in film, television, video games, ads and other media from the people and companies that are actively doing it right now.
    Sonnet (2Indie)
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Music
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Episodes
  • Bryan Biniak: The Value of Music in the Digital Age

    Bryan Biniak: The Value of Music in the Digital Age
    Oct 29 2024
    Episode Summary: In this episode, our guest we explore the complexities of the music licensing world with President of Songtradr, Bryan Biniak. We dive into the importance of artists understanding their rights, the power of community in the music industry, and the impact of AI on music creation and licensing. We discuss platforms like Bandcamp and Songtradr, which offer unique benefits for artists by giving them control, simplifying processes, and connecting them to engaged communities. Bryan shares insights on why Bandcamp’s fan-driven model is so effective and how Songtradr streamlines the licensing process to meet both artists' needs and those of major brands. We also tackle the intricacies of the sync licensing world, emphasizing the role of validation and the need for comprehensive licensing to avoid costly mistakes. Bryan discusses how Songtradr is positioned to handle complex licensing needs by ensuring that all parties are properly protected and compensated. We touch on essential industry standards, the need for artists to diversify their presence across multiple platforms, and why understanding usage rights is crucial for artists seeking long-term success in the sync market. Finally, We outline the opportunities and challenges that come with AI in the industry, offering insights on how companies and artists can use AI responsibly to expand their reach without compromising the integrity of original creators. Key Takeaways Fan Engagement & Community: Platforms like Bandcamp enable artists to directly connect with fans, fostering an engaged community that supports and elevates their music. Licensing with Assurance: Songtradr is dedicated to protecting artists and brands by managing complex licensing and ensuring legal safety for both parties. The Impact of AI on Music: While AI brings exciting opportunities, protecting creators’ rights is essential. Songtradr advocates for AI usage that respects artists’ IP, contributing to a sustainable future for the industry. Guest Bio: Bryan is the President of Songtradr and the Founder and Chairman of Connected Travel, a connected vehicle technology company. With 20+ years of experience leading product innovation and business development within media and technology industries, his roles spanned Entrepreneur in Residence with NGP Capital, Nokia's Corporate venture capital group, General Manager at Microsoft, and Global VP & General Manager of Nokia's Global App Store. He also served as VP of Business Development for Harmonix Music Systems (owned by Epic Games), developers of the most successful music games in history including Guitar Hero, Rock Band and Dance Central, and was COO of Yourmobile the largest ringtone and mobile content platform and production company in the world (acquired by Vivendi Universal). About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films. We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signedSync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?@2indieofficial - Follow us on InstagramSync Friends - Music Licensing Community - Follow us on FacebookSongtradr - Visit Songtradr WebsiteBandcamp - Check out the Bandcamp Website
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    50 mins
  • Rick Clark: Staying True in the Music Industry from Juno to Dark Winds

    Rick Clark: Staying True in the Music Industry from Juno to Dark Winds
    Aug 13 2024

    In this episode, our guest, Rick Clark takes us on a journey through his remarkable career in the music industry, highlighting the power of integrity and authenticity. He shares how key relationships, like one with a well-connected friend, opened doors to opportunities with filmmakers such as Jason Reitman, leading to his involvement in films like Juno.

    Throughout our conversation, Rick emphasizes the importance of owning his work and maintaining control over his publishing rights, even when faced with tempting offers from major labels. He recounts his experiences working on shows like Hell on Wheels and Greenleaf, where he insisted on supporting artists who retained ownership of their music.

    With wisdom gained from decades in the industry, he offers advice to fellow creatives about staying true to their art and values. He also talks about his current projects, including a radio show where he continues to share his passion for music.

    This episode is a deep dive into the intersection of creativity, business, and the unwavering commitment to artistic integrity.


    Guest Bio:

    Rick Clark grew up immersed in the vibrant music scene of Memphis, TN, where genres like Rock, R&B, and Blues shaped his early musical experiences. His passion for music was ignited by his first concert, James Brown & His Famous Flames, in 1966, which inspired him to pursue a life in music. By high school, Clark was already working in the iconic Memphis record shop Poplar Tunes, surrounded by influential artists.

    Throughout the 70s and beyond, Clark played live and in recording sessions with notable musicians, including members of Big Star and the Memphis Horns. He also hosted his own radio show on WLYX-FM and earned a reputation for his expertly crafted music mixes. His career expanded to writing for major publications like Rolling Stone and Billboard and producing music for various projects, from albums to TV shows like "Weeds."

    Clark's diverse career includes producing and curating music for Sirius/XM radio, working as a music supervisor on films like "Up In The Air," and supervising the acclaimed AMC series "Dark Winds." His work has earned recognition, including a Guild of Music Supervisors Award. Clark continues to release his own music, blending cinematic sounds with jazz, blues, and disco influences.


    About the Hosts:

    We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.

    We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here]


    Resources From This Episode:

    2Indie - Visit our website for more resources and information on how to get YOUR music signed

    Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?

    @2indieofficial - Follow us on Instagram

    Sync It! Music Licensing Community - Follow us on Facebook

    @rickclarkmusic - Follow Rick on Instagram

    Rick Clark - Follow Rick on Facebook

    Rick Clark Productions - Visit Rick’s Website

    WYXR-FM Air-Conditioned - Check out Rick’s weekly show
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    55 mins
  • Marcy Bulkeley: Healing Through Music – A Journey of Spirituality and Creative Authenticity

    Marcy Bulkeley: Healing Through Music – A Journey of Spirituality and Creative Authenticity
    Aug 6 2024
    This episode offers a rich introduction of Marcy Bulkeley, a music supervisor and founder of Subtle Mother. We discuss the intersection of healing music and music used in media, while exploring Marcy's journey through music, addiction, and her spiritual and professional evolution. The conversation dives deep into the emotional and spiritual power of music, touching on boundary setting, authenticity, and how music can be a tool for healing and connection. Marcy's story is one of transformation, from her early inspirations to her struggles with addiction, her eventual sobriety, and her discovery of Kundalini yoga and other healing practices. Through Subtle Mother, Marcy aims to create sacred spaces for artists to produce music that resonates with deep emotional and spiritual significance. The conversation emphasizes the importance of creating music that is raw, authentic, and healing, blending the spiritual and industry sides of music to foster creativity that is both meaningful and commercially viable. Guest Bio: A harmonious conductor, seamlessly blending the realms of corporate, creative, and healing. Aside from her various high level positions in the music industry spanning over 25 years, Marcy has a vast array of wellness and spiritual experience. Her background encompasses roles as a Kundalini Yoga teacher, Reiki master, Meditation and Breathwork facilitator, sound healer, and doula. Marcy's diverse expertise seamlessly merges to infuse wellness, elevate frequencies, instill deeper meaning, and foster a healthier approach across her professional endeavors. Her proficiency in the business world amplifies her pursuits in the spiritual and wellness realms, imbuing them with savvy and unwavering determination. Marcy's approach to working with artists, both in the studio and one-on-one, is truly unique. Through intimate conversations and genuine connections, she guides them towards intentional and conscious recording experiences. Marcy employs various modalities to help artists access their creative essence, guiding them away from analytical thinking and into their raw, artistic energy. This may involve breathwork, meditation, or exploring the artists' ancestry for inspiration. Marcy has mastered the art of unlocking each artist's authentic magic, enabling them to express their offerings in their truest form. About the Hosts: We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films. We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here] Resources From This Episode: 2Indie - Visit our website for more resources and information on how to get YOUR music signedSync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?@2indieofficial - Follow us on InstagramSync It! Music Licensing Community - Follow us on Facebook@subtle_mother - Follow Marcy on Instagram"Yohai" - Listen to the unreleased song by Subtle Mother artists, and Sangoma Healers The Makhosi Foundation "Canto a la Luz" - Listen to the song by Subtle Mother artist, evolutionary astrologist, shamanic/somatic womb healer KalokuraMy Strength in Softness playlistSubtle Mother Oracle playlist BrightA's first single will be out end of August, and his album out Oct 10th.
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    57 mins

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