Branding für Athleten & Coaches – Warum es wichtig ist

In dieser Episode von MUSCLE UP sprechen Nadine und Brand Designerin Jenny über die Bedeutung von Branding für Athleten und Coaches. Jenny, verantwortlich für das MUSCLE UP Branding, gibt Einblicke in ihre Arbeit und erklärt, wie Branding Sichtbarkeit und Professionalität steigert.

Warum ist Branding auch für Nicht-Coaches relevant? Wie vermeidet man typische Fehler und setzt erste Schritte um? Jenny gibt praxisnahe Tipps und beleuchtet zukünftige Markentrends.

Zum Abschluss stellt Jenny ihre Arbeit vor und zeigt, wie sie Athleten und Coaches beim Branding unterstützen kann.

Gast: Jennifer Dahlenkamp

• Brand Designerin für Fitness, Wellness & Gesundheit

Links and Resources:

• Folge Jenny auf Instagram: ⁠Click Here⁠
• Website Jennifer Dahlenkamp:Click Here
• Brand Guide für Personal Trainer:Click Here

Cooperations:

• -5% with "MUSCLEUP" at King of Weighted Shop:⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠
• -10% with "MUSCLEUP" at Pullup&Dip Shop:⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠
• -10% with "MUSCLEUP" at Fairnatural:Click here

More Information:

• Free Consultation Call: ⁠⁠⁠⁠Click Here⁠⁠⁠⁠
• Instagram Muscle UP Coaching: ⁠⁠⁠⁠Click Here⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠Click Here

In today’s episode, I sit down with Whitney Otto. Whitney is a World Champion athlete, co-host of the Untrained podcast, and executive coach. Along with her co-author Deb, a nationally recognized body image therapist, Whitney has developed the transformative "BodySelf" approach to body image healing, described as “couples therapy for you and your body image.”

In this insightful conversation, we explore the unique challenges athletes face in their relationships with their bodies, from societal pressures and injury recovery to maintaining peak performance. Whitney shares how the BodySelf approach—rooted in mindfulness, self-compassion, and cognitive-behavioral strategies—helps athletes decode the messages behind their body image struggles and turn self-criticism into tools for growth and mental resilience.

What You’ll Learn in This Episode:

• The revolutionary BodySelf approach to body image healing and why it’s a game-changer for athletes.
• How negative body image manifests in athletes and the tools to reframe it for empowerment.
• The “key muscles” of body image healing: mindful awareness, curiosity, and self-compassion.
• Strategies for transforming bad body image days into opportunities for mental strength.
• How societal pressures, injuries, and competition shape body image for women in sports.
• Practical steps to develop a collaborative and empowering relationship with your body.

Guest:
Whitney Otto, MA

• Co-author of Body Image Inside Out: A Revolutionary Approach to Body Image Healing
• World Champion athlete, executive coach, and co-host of the Untrained podcast.

Links and Resources:

• Pre-order Body Image Inside Out: Click Here
• Follow Whitney Otto on Instagram: Click Here
• Listen to the Untrained podcast: Click Here
• Learn more about BodySelf workshops: Click Here

Cooperations:

• -5% with "MUSCLEUP" at King of Weighted Shop: ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠
• -10% with "MUSCLEUP" at Pullup&Dip Shop: ⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠

More Information:

• Free Consultation Call: ⁠⁠⁠Click Here⁠⁠⁠
• Instagram Muscle UP Coaching: ⁠⁠⁠Click Here⁠⁠⁠
• Website: ⁠⁠⁠Click Here

Today, I welcome Lena Christensen, a true powerhouse! Lena is a mother of three, works two demanding jobs, owns her own gym, and still finds the time and energy to compete in Streetlifting.

It was an inspiring conversation with Lena as we dove into her incredible journey, her passion for fitness, and how she balances her multifaceted life. We talked about her motivations, the challenges she faces as a mom and entrepreneur, and her drive to compete in one of the most physically demanding sports out there.

Additionally, Lena shares her vision for the future of Streetlifting, her upcoming competitions, and how she encourages others to break barriers and reach their full potential.

Could Lena's journey be the ultimate blueprint for achieving it all? Find out in this Episode! ;-)

Guest: Lena Christensen

Check out the links below for more information about Lena Christensen:

• Instagram Lena: https://www.instagram.com/ptlenachristensen/

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Cooperations:

• -5% with "MUSCLEUP" at King of Weighted Shop: ⁠⁠⁠⁠Click here⁠⁠⁠⁠
• -10% with "MUSCLEUP" at Pullup&Dip Shop: ⁠⁠⁠⁠Click here⁠⁠⁠⁠

More Information:

• Free Consultation Call: ⁠⁠⁠⁠Click here⁠⁠⁠⁠
• Instagram Nadine: ⁠⁠⁠⁠Click here⁠⁠⁠⁠
• Instagram Muscle UP Coaching: ⁠⁠⁠⁠Click here⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠Click Here