More than us

By: Chora Media
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  • English available below.Scritto da Silvia Nucini.Da soli si va veloci, insieme si va lontano. Lavazza dedica il calendario 2024 all’importanza della collettività e del sapersi riconoscere come parte di un insieme: “More than us”, appunto. Al centro delle immagini che ci accompagnano nel nuovo anno c’è l’Africa, con la sua creatività e la voglia di futuro. In questo podcast conosciamo da vicino le storie dei tre fotografi che hanno lavorato ai 12 scatti: Thandiwe Muriu, Aart Verrips e Daniel Obasi. Seguendo ognuno la propria sensibilità, i tre artisti africani hanno interpretato i valori che da 20 anni guidano il lavoro di Fondazione Giuseppe e Pericle Lavazza: Responsability, Sustainability, Innovation e Inspiration. Le immagini sono quelle di un'Africa lontana dagli stereotipi e unita nell'idea che solo insieme si possano raggiungere obiettivi importanti. Un’Africa che trova la sua incarnazione nei tre “ambassador” che, sotto la guida dei fotografi, in modi diversi, hanno ispirato il progetto e che conosciamo meglio nel corso delle puntate: Waris Dirie, modella e attrice somala impegnata da anni nella lotta contro le mutilazioni genitali femminili, un trauma che ha vissuto sulla sua pelle; Zulaikha Patel, giovane attivista sudafricana che, che, appena tredicenne, ha guidato una protesta contro le discriminazioni verso le studentesse nere; e il premio Nobel Denis Mukwege, fondatore, nella Repubblica Democratica del Congo, del Panzi Hospital, un centro dedicato alla cura delle donne vittime di violenze sessuali . “More than us” è anche un omaggio alla storia di Fondazione Lavazza. Nata nel 2004, oggi è attiva con 33 progetti che coinvolgono circa 190.000 persone in piccole comunità produttrici di caffè, grazie alla preziosa collaborazione con ONG internazionali e locali.Written by Silvia Nucini.Alone you may go faster, but together you’ll go further. Lavazza dedicates its 2024 calendar to the importance of community, and of belonging: hence the name, “More than us”. At the center of each picture this year is the African continent, full of creativity and with an eye towards the future. In this podcast, we’ll discover the stories of the three photographers who worked on the 12 photographs: Thandiwe Muriu, Aart Verrips and Daniel Obasi. Each of these African artists used their own sensitivity to interpret the values of Responsibility, Sustainability, Innovation and Inspiration; values which the Giuseppe and Pericle Lavazza Foundation has been following for twenty years. These pictures depict Africa free from stereotypes and united in the vision that important goals can be reached together. This Africa incarnates itself in three ambassadors. Each of which inspired the project in their own way under the direction of the photographers, and which we’ll get to know during the episodes: Waris Dirie, a Somalian actress and model who’s been fighting for years against female genital mutilation. Zulaikha Patel, a young South-African activist who led a silent protest against the policies of the Pretoria Girls High School. And Nobel-prize winner Denis Mukwege, who in the Democratic Republic of Congo founded the Panzi Hospital, a center for female victims of sexual violence. “More than us” is also a reference to the history of the Lavazza Foundation: established in 2004, and active today with 33 projects, employing around 190,000 people who produce coffee in small communities, with the essential support of international and local NGOs.Credits: "More than us" è una serie podcast di Chora Media in collaborazione con Fondazione Lavazza. Scritta da Silvia Nucini. Con il supporto redazionale di Sabrina Patilli. Le registrazioni in studio sono a cura di Luca Possi; a Nairobi a cura di Amp Studios, a Johannesburg a cura di Jazzworx e a Lagos a cura di The Unknown Band Recording Studio. La post produzione e il sound design sono di Cosma Castellucci. La senior producer è Anna Nenna. La cura editoriale è di Sara Poma. Le musiche addizionali sono su licenza Machiavelli Music e Universal Music Publishing Ricordi srl.
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Episodes
  • Twenty years of the Lavazza Foundation

    Twenty years of the Lavazza Foundation
    Sep 29 2024
    It comes as no surprise that the story of the Giuseppe and Pericle Lavazza Foundation Onlus started in front of a cup of coffee, at a small table of a famous hotel in Bogota, Colombia. This is where, in 2001, Mario Cerutti (who at the time was the purchasing director for Lavazza), and Markus Fischer (head of Volcafe sustainability projects) sat down to discuss the state of the coffee industry, which at that time was going through a severe crisis. Here they came to a solution that they soon put in to practice – by focusing on sustainability, which was completely unheard of back then. This would lead to several projects, under the common, evocative and purposeful name of ¡Tierra! – That would in turn lead to the Foundation itself in 2004. In this podcast, we’ll talk about the guiding principles that the Foundation has followed for its first twenty years of life, and also mention some of the projects which would find concrete answers for the needs of the land and those of the people who work on it.
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    10 mins
  • Ep.3 - In front of the lens: Waris Dirie (English version)

    Ep.3 - In front of the lens: Waris Dirie (English version)
    Jan 12 2024
    Waris Dirie was born in Somalia, and she’s experienced the horrors of violence since she was a child: that of her father towards her mother, and that towards herself. At the age of 5, she was the victim of genital mutilation – a practice that all females have to endure in order to be “fixed” for a future marriage. After being promised to a 60-year-old for five camels, Waris ran away on foot to Mogadisciu, where she found employment as a maid in the house of an uncle and ambassador. She moved with him to London, where the second half of her life began. A photographer saw her and offered her the chance to pose for a few shots, which opened up the world of fashion to her. In 1997, she talked aboutinfibulation for the first time, and this started her activity as an activist. Today she’s the UN ambassador against female genital mutilation, she’s written books on the subject and founded the Desert Flower Foundation – an organization that supports victims of infibulation. In the Lavazza 2024 calendar she posed for the camera of Thandiwe Muriu.
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    10 mins
  • Ep.2 - In front of the lens: Denis Mukwege (English version)

    Ep.2 - In front of the lens: Denis Mukwege (English version)
    Jan 12 2024
    In 1999 in Bukavu, in the Democratic Republic of the Congo, Dr. Denis Mukwege founded the Panzi Hospital, a clinic specialized in gynecology and obstetrics. The main goal was to reduce maternal mortality. However, Panzi’s first patients weren’t pregnant women, but victims of sexual violence. Since then, Dr. Mukwege has helped over 80,000 patients that suffered rape in war, and for this work he was awarded the Nobel peace prize in 2018. Daniel Obasi, for the Lavazza Calendar 2024, photographed a group of women of the Panzi Foundation - an organization created in order to support the Panzi Hospital: Dr. Neema Rukunghu and several sexual violence survivors that now have the opportunity to regain confidence in themselves.
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    11 mins

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