• Mike Logan on AVID Products and the Growing World of Esports Audio

  • Nov 15 2024
  • Length: 34 mins
  • Podcast

Mike Logan on AVID Products and the Growing World of Esports Audio

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  • Summary

  • In this episode of UrbanEBB, host Rico Figliolini sits down with Mike Logan, Chief Commercial Officer of AVID Products, to explore the world of esports, gaming headsets, and innovation in audio technology. Mike shares how AVID’s employee-owned ethos drives its mission to create affordable, durable, and communication-focused products like the AVIGA gaming headset. They discuss AVID’s presence at DreamHack, the transformative power of audio, and the growing gaming accessibility for diverse communities. With insights into market trends and the role of AI in audio, Mike offers a compelling look at how AVID fosters connection and creativity through sound.

    Resources:
    Avid’s Website: https://shop.avidproducts.com/
    Aviga Headset

    Timestamp:
    00:00:00 - From Athlete to Esports Advocate
    00:01:49 - Esports Offers Valuable Life Skills for All Students
    00:05:22 - The Transformative Power of Audio
    00:07:42 - Affordable, Communication-Focused Gaming Headset
    00:12:36 - Expanding Aviga Headsets Beyond Gaming
    00:15:15 - A Gamer-Centric Festival at Dreamhack
    00:17:48 - Leveraging Niche Markets and Affordable Solutions
    00:20:31 - The Importance of Quality Products and Authentic Marketing
    00:23:10 - Accessibility in Gaming and Lowering Barriers to Entry
    00:28:06 - The Rise of AI-Generated Content and Audio Importance
    00:30:54 - The Vibrant Gaming Community
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