In this episode, I reflect on how the online membership industry has evolved over the past decade.

From the rise of AI to the decline of gimmicky marketing tactics, we'll explore the trends, challenges, and technological advancements that have shaped the world of online memberships over the past 10 years

Main Questions Addressed:

• How have membership marketing gimmicks and "founding member launches" fallen short, and what strategies have taken their place?
• What impact has subscription fatigue had on the membership industry, and how can providers effectively communicate their value to stand out?
• How has artificial intelligence influenced content creation and marketing within memberships, and what ethical considerations should be taken into account?
• In what ways have membership software and hosted platforms evolved, and how do these advancements affect the choices available for developers and business owners?

Just like that, another year is over...

And what a year 2024 has been!

It has certainly been a big year for the Membership Geeks! We hope it’s been a successful and productive year for you and your membership.

With only a few days left of 2020, it’s time for our traditional end of year recap show.

Listen for our top 10 most popular episodes of the Membership Geeks podcast in 2024.

Thank you so much for your continued support of the show this year - I really appreciate each and every one of you.

Here’s to an awesome 2025.

In this episode of the Membership Geeks Podcast, I delve into the crucial issue of what to do when members are leaving your membership site because they say they can't afford to stay subscribed.

I explore practical strategies you can implement to address both actual financial challenges and the perception of value that might be causing cancellations.

I'll also discuss how to gather valuable data from departing members and offer them alternatives to outright cancellation. Join me as I share actionable insights to help you retain more members and grow a successful membership business.

In this episode:

• How can you effectively collect data from outgoing members to understand their reasons for leaving?
• What strategies can you implement to address members' financial constraints without losing them permanently?
• How can you present the value of your membership to members considering cancellation due to perceived lack of worth?
• What are some alternatives you can offer to members instead of cancelling their membership outright?