Media Roundtable

By: PodcastOne
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  • Summary

  • Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
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Economics Marketing
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Episodes
  • Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell

    Ad Infinitum S2E10 - Congruent Cues with Chelsea Campbell
    Nov 20 2024
    “As important, if not more important, than the individual assets themselves, is the brand's commitment to using them over time.” Chelsea Campbell, (Group Creative Director, SiriusXM’s Studio Resonate) The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 10 - "Congruent Cues." Stew Redwine (VP, Creative, Oxford Road) welcomes Chelsea Campbell (Group Creative Director, Studio Resonate–SiriusXM’s in-house audio agency) to discuss the science of persuasive audio advertising as well as this month’s top spenders in audio. We’re talking the Magic of Audio, Bacon vs Rain, and Missed Audio Opportunities. Let’s dive in.
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    47 mins
  • MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum

    MMMs, Advanced Radio, & Pixels - Lessons from the CAO Attribution Forum
    Nov 13 2024
    “Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we’re sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let’s jump in.
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    1 hr and 8 mins
  • Lessons from the "Podcast Election" – Audio’s Role in Politics

    Lessons from the "Podcast Election" – Audio’s Role in Politics
    Nov 6 2024
    “There is room in America for civility. Honest to goodness conversation–an exchange of ideas without having to insult individuals.” Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) The Media Roundtable is back! This week we’re taking a deep look into audio’s role in politics. Dan Granger, (CEO of Oxford Road & Veritone One) hosts Kraig Kitchin, (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend), Neal Lucey (EVP of Strategy & Insights, Oxford Road), and Tess Ryan, (Associate Media Director, Oxford Road) to understand how audio shaped the 2024 election, while also taking a look at the future. The team is talking: “the Podcast Election,” unlocking audio budgets, civility, and more. Let’s dive deeper.
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    51 mins

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