Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing Services (ILS) like apartments.com and Zillow. We’ll also reveal why controlling your traffic through platforms like Google and Microsoft ads can provide you with better-quality leads and how a hybrid approach combining direct marketing and ILS can supercharge your efforts.

Explore the most effective apartment lead generation channels with us, where we discuss the balance between SEO and paid media. Learn why Google search ads, especially call-only ads for mobile users, are game-changers in driving valuable traffic. We'll also share insights on why YouTube advertising with custom intent lists can be a cost-effective method to engage potential renters and how Bing could be your secret weapon for cost-efficient search marketing. We delve into the limitations of display advertising and the often overlooked potential of Bing as a complement to your Google strategies.

Lastly, we dive into the nuts and bolts of optimizing Google Ads for multifamily properties, from smart keyword strategies to effective remarketing campaigns. Hear about the best practices for managing campaigns for different apartment types and the crucial KPIs for optimizing your property marketing. With practical tips on video content creation and targeting, this episode is packed with actionable insights designed to elevate your apartment marketing game. Don't miss out on mastering the strategies that can help you maintain optimal occupancy while attracting high-quality leads!