In this episode of The Expert's Journey, Brad and Dixie delve into the importance of creating compelling calls to action (CTAs) that efficiently drive traffic to your website, promote your book, and foster engagement with your materials. They discuss strategies for constructing effective CTAs that transform passive visitors into active participants, noting the psychological and marketing principles behind them.

With insights on website layout, email marketing, and even using quizzes for engagement, they share valuable tips and statistics to boost your marketing efforts. Additionally, they emphasise the significance of providing value through free resources and following up with automated email sequences to maintain engagement. To aid listeners, they propose creating a downloadable resource with rules of engagement for CTAs. Tune in to learn how to optimize your CTAs and elevate your marketing game.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.