In this episode of The Clear the Shelf Podcast, Chris Grant and Chris Racic sit down with Dillon Carter, co-founder of Aura Repricer, to discuss advanced repricing strategies designed specifically for Amazon sellers facing Q4's high demand and intense competition.

Learn how to use AI-driven repricing, optimize sales velocity, and boost your profit margins—all while avoiding common pitfalls that many sellers encounter.

In this episode, Dillon shares exclusive insights, including:

The impact of Q4 demand on repricing and inventory management

How Aura’s Q4 performance dashboard can help you track sales and ROI in real-time

Strategies for balancing sales speed with profitability

Advanced AI-driven repricing tactics that help you get the most out of every listing

Why embracing data-driven decisions can make or break your Q4 success

Whether you’re a new Amazon seller or an experienced pro, this episode is packed with actionable advice to help you maximize profits and scale your business this holiday season.

0:00 - Introduction: Repricing in Q4 with Dylan Carter
2:35 - Understanding the Importance of Q4 for Amazon Sellers
6:20 - Key Challenges of Repricing During High-Demand Seasons
9:15 - Introducing the Q4 Performance Dashboard in Aura
13:40 - Why Q4 Repricing Requires Different Strategies
16:50 - Balancing Sales Velocity and Profit Margins
20:35 - Maximizing Inventory Levels for Q4 Success
23:45 - Dynamic Pricing Models vs. Rule-Based Pricing
27:30 - The Impact of Dynamic Repricing on Buy Box Ownership
31:15 - Common Misconceptions About Repricing in Q4
34:50 - Using Aura’s Maven to Automate Repricing Adjustments
39:25 - Avoiding Over-Pricing and Missed Sales Opportunities
42:00 - How Maven’s AI Helps Balance Profit and Sales Speed
45:30 - Addressing Long-Term Storage Fees and Inventory Management
49:10 - Leveraging Data Insights to Optimize Q4 Repricing
53:20 - Best Practices for Setting Minimum and Maximum Prices
56:15 - Gamifying Q4 Performance Tracking for Sellers
1:00:45 - Mistakes to Avoid in Q4 Repricing
1:05:30 - Preparing for Increased Competition in Q4
1:09:00 - Strategic Inventory Planning for Q4 and Q1 Transition
1:13:15 - Adapting Repricing Strategies Based on Market Trends
1:16:40 - The Role of Data in Modern Repricing Tools
1:20:25 - How Aura Helps Sellers Stay Competitive with AI Insights
1:24:55 - Final Tips for Q4 Optimization and Long-Term Success
1:28:10 - Closing Thoughts on Building a Sustainable Amazon Business