Explore creative ways to market your book and find the right readers.

My guest on this episode of Modern Publishing is author Michelle Cox. We discuss Michelle's transition from a hybrid press to self-publishing, and Michelle shares her book marketing insights. We talk about email lists, book tours, and the essential approach to marketing that most authors miss.

Topics Discussed

• Book marketing strategies for authors
• Blog tours and in-person events
• Growing readership through series development
• Building and marketing to an email list
• What is a hybrid press?
• Identifying vanity presses and scams

Guest
Michelle Cox is the author of the Henrietta and Inspector Howard series as well as “Novel Notes of Local Lore,” a weekly blog dedicated to Chicago’s forgotten residents. Her books have won over 60 international awards and have been praised by Kirkus, Library Journal, Publishers Weekly, Booklist, Foreword, Elle, Redbook, Brit&Co., POPSUGAR, Buzzfeed, and many others. Unbeknownst to most, Michelle hoards board games she doesn’t have time to play and is, not surprisingly, addicted to period dramas and big band music. Also marmalade. She lives in Chicago with her husband, three children, and one naughty Goldendoodle and is hard at work on her latest novel.

Michelle's Website | Facebook | Twitter | Instagram | BookBub | LinkedIn | TikTok

Resources

• EFA Editorial Rates
• Writer Beware from SFWA

• The New Author's Handbook
• Blue Pen Blog: Writing & Publishing
• Blue Pen Writers' Conference

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