Marketing You Academy for Dentists

By: Shauna Smith Duty
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  • Summary

  • The Marketing You Academy Podcast discusses the latest digital marketing news, tips, insights, and how-tos for entrepreneurial dentists. Topics include: branding, logos, taglines, websites, employee buy-in, SEO, content writing and marketing, conversion rates, trends in digital marketing for dentists, what works and what doesn’t, service/product comparisons, how-tos, and interviews with digital marketing experts from various specialties. In my nearly two decades of working in digital dental marketing, as a copywriter, editor, and agency owner, I’ve seen dentists get into sticky situations that could have been avoided if they knew more about dental marketing. The onus is on the dental website and SEO companies, IMHO, but the consumer (dentist) can increase his or her knowledge to decrease misunderstandings and undesirable contracts in the future. Enter Marketing You Academy, with podcasts and courses that equip dentists to approach digital marketing as empowered professionals, keen to the ins and outs of the industry. Knowledge is power -- it’s more than a cliche, it’s truth!
    Copyright 2022 All rights reserved.
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Episodes
  • How Much Content Should My Website Have?

    How Much Content Should My Website Have?
    Mar 14 2022

    If you're a dentist with a website, you need this podcast!

    Many dentists have asked me the same question over the past 20 years of my career, as recently as last week. In today's Marketing You Academy podcast, I explain short-, mid-, and long-form content, which option is best for a dentist's website, and why using text from other sites -- even with permission -- is a bad idea. I'll let you in on the best pages for your website's menu (aka navigation or page topics) and why. In addition, I'll share how Google indexes your website and what Google Search Console can do for you. 
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    13 mins
  • How Dentists Should Play the Google Game -- to WIN!

    How Dentists Should Play the Google Game -- to WIN!
    Feb 21 2022

    In today's Marketing You Academy Podcast with Shauna Smith Duty, you'll learn some essential components of pleasing Google so that your site gets the recognition necessary to rank high and wide in search engine results. 

    We will discuss:

    1. Google Business
    2. Google Analytics
    3. Google Search Console
    4. Quality SEO Content
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    15 mins
  • Do You Need Marketing You Academy for Dentists?

    Do You Need Marketing You Academy for Dentists?
    Feb 15 2022

    Marketing You Academy is an e-Learning system for dentists, hosted by Shauna Duty, owner of Identiwrite Creative. Shauna has two decades of experience in dental marketing, and through this podcast, she shares expert tips, news, insights, and how-tos  on topics like SEO, WordPress, copywriting, graphic design, marketing concepts, and other tools that help dentists rank high and wide in Google Search Results Pages. Your dream starts here!
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    4 mins

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