In this episode, we're diving into an essential topic for every business and marketing team: how to pivot your marketing strategy now that we're rolling into the colder months of the year.

Topics include:

• Why Seasonal Shifts Matter in Marketing
• Assessing Your Current Strategy
• How to Pivot Your Strategy For Fall And Winter
• Adjusting Content Themes And Topics
• Rethinking Product Positioning
• Refreshing Visuals
• Tactical Changes For Boosted Engagement
• Seasonal Keywords And Paid Advertising
• Boosting User-Generated Content
• Interactive Fall Content
• Setting Goals And Tracking Success
• FREE NEW Resource On Our Website: "Seasonal Marketing Strategy Pivot Checklist"!

Today we’re diving deep into the exciting world of thinking bigger for your marketing strategy. We’ll explore how to incorporate all aspects of your marketing and advertising into one cohesive campaign goal, the crucial elements you shouldn’t overlook, and the importance of timing in your campaign’s success. So, grab your notepads, sit back, and let’s embark on this journey together.

In this episode of Marketing Without The Madness, host Jessica Penner guides you through the process of spring cleaning your business's social media platforms. Whether you're a seasoned marketer or just starting out, this episode offers practical advice on how to make your social media profiles more professional, consistent, and easy to navigate.

Learn why it's crucial to audit your social media accounts to ensure consistent branding across all platforms. Discover how to declutter your content by removing outdated or off-brand posts, and get tips for streamlining your content strategy with a well-organized calendar. The episode also explores the importance of engagement—responding to messages and comments to build relationships with your audience.

Additionally, Jessica dives into the best practices for optimizing your social media bios with keywords and location information. Find out how to make your bios more informative and attractive to potential customers, and why a strong call to action can lead to more engagement. The episode concludes with a focus on visuals, offering tips for creating high-quality images and videos that align with your brand's identity.

Tune in for a comprehensive guide to spring cleaning your social media platforms and making them shine in 2024!