In this episode of Marketing People Love, I sat down with Brandon Castaneda, co-founder of EZ Bombs, to discuss how they achieved over $20 million in sales in just one year, leveraging the power of TikTok. EZ Bombs isn't your average spice or condiment—they're spice-infused meat bombs designed to elevate the flavor of meats when cooked in a Crock-Pot. Brandon shares how his team cracked the code for success on TikTok Shop, driving massive engagement from thousands of customers and building a loyal community. From mastering TikTok's platform to navigating potential regulatory challenges, Brandon gives us an inside look at what it takes to build a thriving business with social media at its core. If you've ever wondered how to create a viral brand and win big on TikTok, this episode is a must-listen!

In this episode, Preston returns for a second time to share his insights on why brands that escape the short-term ROAS feedback loop and focus on long-term brand building are the ones that thrive. He shares actionable things you can do right now in Google Analytics to start getting a sense of the baseline health of your brand - and drawing from his experience growing and exiting Chubbies for nine-figure - he explains why investing in storytelling and customer education pays off in the long run, even when the immediate ROAS isn't through the roof.

We dive into how spending on high-quality video content can lead to more educated, loyal customers—something a static ad or discount-driven campaign just can't replicate. If you're wondering why some brands are still crushing it years later while others fizzle out, this conversation is for you. Tune in to learn how to put brand building in context and why it's crucial for lasting success.