Marketing Ops In 5

By: MarOps Global
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  • Summary

  • Marketing Operations Perspectives & Hot Takes in 5 Minutes or Less.
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Episodes
  • Is Your Marketing Ops Focused On The Wrong Things?

    Is Your Marketing Ops Focused On The Wrong Things?
    Dec 27 2024

    I know who needs to hear this: Marketing departments who obsess over tools and tactics but are missing the mark when it comes to consistency strategy or long term sustainable mindset for success. Time for corporate to think differently. #marketingoperations
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    5 mins
  • What the Uncanny Valley Taught Me About Marketing Ops

    What the Uncanny Valley Taught Me About Marketing Ops
    Dec 23 2024

    You know those moments where there's a photo or video that's almost right but just a bit off? That's what a lot of marketing ops can feel like when dealing with a broad range of systems, processes, circumstances, and mindsets. The question is, how do we work in a way that doesn't distract focus from the point and value of the underlying operations and finished product? Mindset is key, as is education and collaboration.

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    2 mins
  • It's Not About Your Attribution Model

    It's Not About Your Attribution Model
    Dec 23 2024

    One size fits all = one size fails all. Obsession with perfect attribution misses the foundations and overlooks the unquantifiable aspects of influence on a brand. Attribution models should adapt, evolve, and improve rather than being rigid, and should not be a perpetual point of focus instead of building upon proven methods that work for your needs. Great source tracking and attribution is much like great editors, they work so well that we often forget they are even there. Time for a new mindset?
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    4 mins

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