In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

04:08 AppLovin's Future in Advertising

09:56 Google's Advertising Landscape

18:57 The Impact of AI on Consumer Brands

27:48 Creative Strategies and Tools for 2025

35:15 YouTube Strategies and Incrementality

40:14 E-commerce Labor Market Trends

42:38 Outsourcing and Operational Leverage

45:32 Simplifying Business Models for Efficiency

48:41 Upper Funnel Measurement Innovations

50:17 SaaS Consolidation and Cost Management

53:22 The Future of Omnichannel Commerce

01:06:47 Predictions for 2025 and Beyond

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Northbeam.

https://www.northbeam.io/

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https://www.youtube.com/@Operators9

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In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

05:49 Influencer Marketing Strategies for 2024

09:10 The Power of Product Seeding and Community Engagement

12:02 Leveraging Micro and Macro Influencers

15:08 Balancing Paid and Organic Influencer Partnerships

17:59 Exploring Diverse Creator Collaborations

21:07 Navigating the Influencer Landscape Across Platforms

24:00 Measuring Marketing Effectiveness and Incrementality

30:21 The Volatility of Social Media Platforms

34:43 Tools for Content Discovery and Attribution

37:15 Shifting Perspectives on Influencer Marketing

40:35 Budgeting for Influencer Marketing

43:54 Upper Funnel Channels and Measurement Challenges

48:50 Balancing Organic and Paid Influencer Strategies

52:42 Integrating Influencer Marketing with Product Launches

56:02 Creating Buzzworthy Product Launches

01:01:16 Leveraging Influencer Marketing for Product Launches

01:09:21 The Future of Influencer Marketing Platforms

01:17:15 Measuring Success in Influencer Campaigns

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

YouTube: https://youtu.be/ITRVhkBjsck Spotify: https://open.spotify.com/episode/6GyOKQz1pUUEOONomWVRK9?si=53aca7b12b9c4dd9

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It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you’re scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this one’s for you.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:16 Transitioning to Brand Side: Shane's New Journey

04:46 Launching Cheeky: The New Brand Experience

07:40 Growth Strategies: Leveraging Creator Partnerships

11:01 Understanding Customer Lifetime Value (LTV)

12:58 Product Offerings: Subscription vs. One-Time Purchases

18:07 UI/UX Design: Crafting the Customer Experience

22:18 Product Positioning: Standing Out in a Crowded Market

29:44 CRO Insights: High-Level Strategies for Growth

35:18 Expanding Demographics: Reaching Younger Audiences

36:44 Navigating Customer Journeys and Personalization

48:14 CRO Strategies for DTC Brands

01:06:38 Post-Purchase Optimization and Revenue Strategies

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

Zach Stuck episode:

Spotify: https://open.spotify.com/episode/35i3FjPEar8dRdVPUGBfah?si=c992d2f87287454b

YouTube: https://youtu.be/M4xn2aISEbg