Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to identify market trends, when's the right time to diversify into different ad channels, running a lean team, and he shares his advice on the key tactics for driving growth at each revenue band. One not to miss.

00:00 Introduction

06:04 Transitioning from Agency to Brand Ownership

12:12 Identifying Trends and Market Opportunities

18:06 The Importance of Product Development and Marketing Alignment

24:07 Navigating Financial Challenges in E-commerce

29:59 Future Trends and Innovations in E-commerce

34:06 Understanding Financial Growth in DTC Brands

39:50 Revenue Bands: Strategies for Scaling Brands

50:02 Channel Diversification and Its Impact on Growth

59:55 Building a Lean and Effective Team for Growth

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

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We’ve got a special guest today, David Herrmann is back, our first ever second time guest. We’re talking about what channels we’re scaling as we head into Q4, we talk about ad account builds, creating a memorable brand, we get deep into meta media buying and creative diversification and what that means for your ad account and lots more.

00:00 Introduction

06:04 Channel Diversification Strategies

11:52 Creative Approaches in Advertising

17:46 Measuring Marketing Effectiveness

24:05 Balancing Brand and Performance Marketing

34:00 Building Memorable Brands

39:07 The Challenge of DTC Marketing

44:13 Optimizing Meta Ads for Performance

51:47 Creative Diversity in Advertising

56:05 Adapting to New Platforms: Reels vs. Feed

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

David's first appearance on the podcast:

YouTube - https://youtu.be/ostjzdP7y2U

Spotify - https://open.spotify.com/episode/6Ep75J0weFLw8umy3hzpJ6?si=ac6a3dbd8af64018

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⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.

⁠⁠⁠https://www.prescientai.com/operators

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you’d like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

11:27 Jones Road Beauty's New Product Launch

27:04 Preparing for BFCM: Strategies and Insights

38:31 Inventory Management and Marketing Collaboration

42:46 Product Launch Strategies and Team Dynamics

47:23 Innovative Approaches for Black Friday Campaigns

52:33 Direct Mail and Retention Strategies

56:41 Web UX and Team Collaboration

01:01:11 Service-Based Business Marketing Insights

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.

⁠⁠⁠https://www.prescientai.com/operators

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/