• Marketing Golden Nuggets For Serviced Accommodation Landlords With Di Forster

  • Jul 16 2023
  • Length: 44 mins
  • Podcast

Marketing Golden Nuggets For Serviced Accommodation Landlords With Di Forster

  • Summary

  • In this episode, Di Foster, who is the marketing expert Kevin uses, provides details of the most effective ways landlords can promote their serviced accommodation. She covers online, print, social, and much more. Including GMB, PPC, Email marketing, QR codes, and SEO.
    By the end of this episode, which is full of golden nuggets, you´ll be able to understand what type of marketing will fit your business best.

    KEY TAKEAWAYS

    • Know your audience. About 95% of them do not know where they want to stay, your marketing needs to target them.
    • Create marketing for upcoming local events as soon as you hear about them e.g., concerts and conferences.
    • You need a website, social and GMB is vital, but it is not enough.
    • Having different landing pages enables you to niche down, beat the big players, and appeal to customers with different needs.
    • Mix up what you do on social media so that you appeal to different types of customers.
    • Don’t dismiss QR codes.

    BEST MOMENTS
    Make an informed decision on which marketing channels to concentrate on because you can't do it all
    Location is key from a marketing perspective,

    VALUABLE RESOURCES
    Discovery Day Sign-Up Page - https://progressivepropertyreferral.com/serviced-accommodation-discovery-day/amb0676
    The Serviced Accommodation Property Podcast - https://itunes.apple.com/gb/podcast/the-serviced-accommodation-property-podcast/id1436005279?mt=2
    https://propertysoldier.co.uk/
    Serviced Accommodation Success by Kevin Poneskis
    Rich Dad, Poor Dad by Robert T Kiyosaki

    GUEST RESOURCES
    Instagram - https://www.instagram.com/diforster.uk
    Website - https://www.advansys.com
    Email - diane@advansys.com

    ABOUT THE HOST
    Your host Kevin Poneskis enjoys public speaking, travelling, exercising, and keeping fit. He also enjoys working with a charity called STOLL which provides accommodation and training for homeless veterans.
    Kevin was in the British Army serving 24 years, mostly in a Commando unit, and retired at the rank of Regimental Sergeant Major. He left the Army in 2011 and became a full-time property investor. During most of his Army career, Kevin was investing in property and has been a property investor now for over 27 years.

    CONTACT METHOD
    https://en-gb.facebook.com/propertysoldier/
    kevin@propertysoldier.co.uk

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