Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there.

Timestamps:

00:00 Introduction

01:12 The Three Essential Numbers for Business Growth

01:49 Jon's Experience and Key Metrics

02:52 Understanding Customer Acquisition and Value

04:30 The Importance of Long-Term Value

05:34 Balancing Cost and Revenue

09:07 Analyzing Conversion Rates and Trends

18:07 Common Pitfalls and Best Practices

21:38 Final Thoughts and Takeaways

23:34 Closing and Next Episode Teaser

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode.

Timestamps:

00:00 Introduction

01:16 Building an Outstanding Marketing Team

01:57 Restructuring and Team Dynamics

04:36 Leadership and Team Building Insights

09:29 Hiring the Right People

16:24 Defining Job Roles and Adaptability

17:19 Empowering Employees for Success

17:41 The Importance of Flexibility in Marketing

19:10 Balancing Strategy and Innovation

20:06 Hiring the Right People

20:59 Evaluating Marketing Expertise

23:53 Understanding Business Metrics

27:01 Integrating New Hires into Company Culture

29:27 Hiring Processes and Team Morale

32:36 Final Thoughts and Takeaways

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies.

Timestamps:

00:00 Introduction

01:04 Generating Billion Dollar Revenue

02:18 The Importance of Math in Marketing

02:32 Webinar Success Stories

02:55 Identifying and Fixing Problems

04:44 Building Effective Marketing Teams

09:01 Strategy vs. Execution

14:38 Practical Application for Business

14:48 Starting Over in Your 30s: Key Questions to Consider

15:27 Applying Knowledge to a New Startup

15:44 The Importance of Vision and Delegation

16:41 Cross-Training and Team Development

18:54 Daily Meetings and Continuous Improvement

19:51 Building a Marketing-Driven Company

21:05 Monetizing and Scaling Your Startup

23:52 Exciting Future Episodes and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com