Marketing Beat's Marketing Bites

By: Marketing Beat's Marketing Bites
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  • Summary

  • From Marketing Beat, the #1 free source of marketing news, intel and features in the UK, the Marketing Bites podcast takes a deeper dive into the personalities, trends and strategies that are driving success in the industry.
    Marketing Beat 2024
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Episodes
  • 4: Creativity is coming under siege - how best can marketers ringfence it?

    4: Creativity is coming under siege - how best can marketers ringfence it?
    Nov 12 2024
    Covid hit marketing hard, and the resultant global economic downturn has hardly helped matters. In 2024, it feels at times as if creativity is coming under more pressure than ever before – constantly under threat of ceding to rigid economic constraints.

    What then, is the answer? How can marketers ensure that creativity is enshrined at all costs? And how best can they go about protecting it?

    This is exactly what the latest episode of Marketing Beat’s Marketing Bites is preoccupied with, and we’ll be leaning upon the expert opinion of Flora’s UK head of marketing, Ian Hepburn, who will impart numerous golden nuggets of industry knowhow for our discerning listeners to reflect upon – no least concerning Flora’s immensely successful ‘Skip the Cow’ campaign or even Snickers’ iconic ‘You’re not you when you’re hungry’, from Hepburn’s time at Mars.

    We will also be joined by Celtra’s VP of customer success, Natalie Satamoulatos who will shine a spotlight on how harnessing the latest technological advances, and automation in particular, will help supercharge creativity – and ultimately help marketers preserve more control in an increasingly demanding landscape.
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    34 mins
  • 3: How your audience insights can give your ads a competitive edge

    3: How your audience insights can give your ads a competitive edge
    Oct 29 2024
    Today’s tech-driven marketing landscape means brands and advertisers have a plethora of data at their fingertips. But how can they ensure they are making the most of this insight?

    In digital advertising, the method of delivery is as important as the message, if brands are to land an effective, engaging campaign.

    Joining us to give us their unique perspective are Thom Arkestaal, director, advertising insights, Microsoft Advertising and Xanthe Pickford-Avery, head of search, The7Stars.

    We'll be covering how consumers are connecting with brands and advertising, how important brand recognition is to advertising effectiveness, and what pieces of insight are most crucial to brands looking to attract new consumers.

    Join us for another insightful episode of Marketing Beat's Marketing Bites.
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    41 mins
  • 2: Beyond the branding - the new philosophy of ‘on-brand’

    2: Beyond the branding - the new philosophy of ‘on-brand’
    Oct 16 2024
    Is having an instantly recognisable brand the holy grail of marketing? We've seen some incredible brand-first campaigns lately, from British Airways, Müller, and Specsavers to name a few examples, how can marketers help their brands reach that pinnacle where everyone knows on sight who you are and what you do?

    In this episode of Marketing Beat's Marketing Bites we'll be asking that question with a brand that will be instantly familiar to listeners, Tony's Chocolonely. Emma Baines, head of creative, Tony's Chocolonely occupies the hot seat as we pick her brains on how the chocolate-maker has achieved impressive brand awareness in a breathtakingly short amount of time. How have they managed to wrap their purpose within their brand, and what to do about imitators and copycats who will inevitably follow.

    Also joining us to share his insight and perspective is James Fooks-Bale, director of brand marketing, at brand-building platform Frontify. James will explain how brands can harness the power of recognition, the importance of consistency, and what assets really connect with the consumer and how to protect them.

    We loved talking to both of them, join us for another great listen on the Marketing Bites podcast.
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    37 mins

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