Market Proof Marketing: Home Builder Marketing Insights

By: Kevin Oakley: New Home Marketing from Do You Convert
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  • Summary

  • A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
    © 2025 Do You Convert
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Episodes
  • Ep 372 - See You At The 2025 International Builders' Show!

    Ep 372 - See You At The 2025 International Builders' Show!
    Jan 30 2025
    Market Proof Marketing · Ep 372 - See You At The 2025 International Builders' Show! Join Jackie Lipinski, Julie Jarnagin and Beth Russell for an exciting new episode! They kick things off by applying recent experiences to insightful marketing opportunities, and sharing the importance of speaking your customers' language. Julie talks about the team's upcoming trip to Las Vegas for the 2025 International Builders' Show, and the team gives practical advice for those looking into some influencer marketing this year. Story Time (03:08): Beth brings up an example surrounding the times we nearly trip on uneven pavement, and how it relates to our marketing strategies. Julie brings a prop -- her Native body wash -- which has two columns next to the ingredients, one showing the name, and the other explaining what it actually is. Things brings up a good lesson for builders in the importance of speaking our customers' language. Jackie is getting a new deck put in, and shares the different approaches she experienced when getting quotes, and how it shaped her expectations. In The News (17:00): Join Do You Convert at the 2025 International Builders' Show Julie shares the dates and locations that she, Kevin Oakley and Karla Tuten will be speaking Kevin will be talking about leveraging technology for incredible customer experienceKarla will be talking about the importance of brand consistency Julie shares a story about her "what not to do" style presentationThe trio reminds you -- wear comfortable shoes at IBS! How to Win With Influencer Marketing In a Year of Big Change and Endless OptionsAuthenticity is such an important element, and the way you can merge someone's content into your storytelling is where a story comes to life An "influencer" you work with doesn't always need to be someone with the largest page, it can be those who work at and are passionate about your company Has spring housing demand already started?For new homes -- it's our season! Now is the time to put your foot on the gas. They discuss trends in the appointment-to-sale ratio and the 2024 Wrapped and Q4 Online Sales Benchmarks that just dropped and will be discussed in more detail in a future episode! Google Ads Search Max - new match type spottedA new match type -- smart matching -- has been spotted by some users Google hasn't announced yet what the new match type spotted is exactly It appears to be more A.I. based Things We Love - Things We Hate (34:55):Julie's favorite right now is that we are hiring for a Marketing and Events Manager at Do You Convert! She also loves the app Hollarhype, that gives friends and family opportunity to share voice memos with you while you're running, which was so beneficial during she and Jessie Suggs' marathon! Beth's favorite is kicking off the Marketing Leadership Collective for 2025! Jackie is starting a book club with friends and would love your favorite recommendations: jackielipinski@doyouconvert.com. Like and subscribe on your favorite platform!

    The post Ep 372 - See You At The 2025 International Builders' Show! appeared first on Online Sales and Marketing for Home Builders - DYC.
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    46 mins
  • Ep 371 - Relevance Realization

    Ep 371 - Relevance Realization
    Jan 23 2025
    Market Proof Marketing · Ep 371 - Relevance RealizationKevin Oakley is joined this episode by Julie Jarnagin and Beth Russell, and they cover a lot! Kevin announces the VIP List is now open for the 2025 Online Sales and Marketing Summit, which will take place October 2-3 in Chicago at the Blu Aqua! They discuss the downfall of a rent-to-own startup, weigh in on TikTok's future in the U.S., and share their thoughts on a recent article from The Builder's Daily about household growth collapse signaling a future demand reset.Story Time (01:50): Julie loves her new Garmin watch -- though it's a little harsh on the data! Beth is working on an article discussing the art of storytelling, and the team shares the importance of finding your "opposite"Kevin shares a story from a call this week surrounding accountability, and suggests approaching "dismissers' with anecdotal stories In The News (16:24): Troubled Rent-To-Own Startup Divvy Homes 'Sold For Parts' (https://www.builderonline.com)Will Meta's Revised Approach to Business Moderation Impact Its Ad Business? (https://www.socialmediatoday.com)Google's search market share drops below 90% for the first time since 2015 (https://searchengineland.com)A Skeptical Supreme Court Weighs TikTok's Future in the U.S. (https://www.adweek.com)Household Growth Collapse Signals Future Demand Reset (https://www.thebuildersdaily.com)Things We Love - Things We Hate (41:19): Beth loves transparent leaders, who involve their team members in conversations Julie read the book Hidden Valley Road, which was a fascinating readKevin is planning a 20th anniversary trip, and found some really interesting information about dynamic pricing and how it feels like data is being used against us Like and subscribe on your favorite platform!

    The post Ep 371 - Relevance Realization appeared first on Online Sales and Marketing for Home Builders - DYC.
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    54 mins
  • Ep 370 - It's Never About The Money with Michelle Simms-Reiter

    Ep 370 - It's Never About The Money with Michelle Simms-Reiter
    Jan 20 2025
    Market Proof Marketing · Ep 370 - It's Never About The Money with Michelle Simms-Reiter Kevin Oakley is joined by a very special guest, Michelle Simms-Reiter, Founder and CEO of Strive Leadership Development. Michelle is a business investor, author, real estate builder and developer and mentorship investor. This episode, they discuss her systematic approach to provide value and motivation for employees, and cultivate a company culture that retains great talent. Kevin and Michelle discuss: Michelle's new book, It's Never About the Money: Activating the Performance Motivator System to Attract, Retain, and Motivate PeopleWhen you take money off the table, what factors are you using to evaluate what matters to you, and what's important to you?The six categories most people fall into within a company related to motivation The role that self-assessment plays when making decisions throughout your career path Building a company culture that serves the motivations of its employees and knowing what applies to your team Engaging team members and nailing down your company's core values to determine who is the best fit The story of "Boomerang Bob" Like and subscribe on your favorite platform!

    The post Ep 370 - It's Never About The Money with Michelle Simms-Reiter appeared first on Online Sales and Marketing for Home Builders - DYC.
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    24 mins

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