Here's the 13th episode of my brand new show. Live and Linking
This week I spoke with the incredible Lucy Griffiths, even though she wasn't feeling her usual peppy self. Despite that, she shared some truly insightful gems about transforming her hectic life into one that's more balanced and fulfilling through passive income strategies.
We spoke about how Lucy moved away from the grind of a demanding journalism career to embrace a lifestyle that prioritises flexibility and family time. She discussed her book, "Make Money While You Sleep," which focuses on leveraging digital products, courses, and memberships to craft a life that isn't tethered to the traditional 9-to-5.
I have just finished this book and for anyone looking to escape the corporate treadmill and design a life that aligns more with personal goals and family, Lucy’s approach to passive income is a gold mine of advice.
We also spoke about branding & authenticity especially Lucy's vibrant personal branding strategy, dominated by her love for pinks and reds, which makes her stand out while also being true to her personality.
More importantly, Lucy emphasised the power of authenticity. She shared how showing the real, less-than-perfect behind-the-scenes aspects of her life helps connect more deeply with her audience. It's not all about being polished—sometimes, it's about being real and letting people see the chaos behind the curtain!
I am just like Lucy and so very busy so I quizzed her about outsourcing and how she has made her operations smooth and manageable.
Lucy uses VA’s and smart delegation—hiring help not just to ease her workload but to enhance her business’s efficiency and output.
Lucy's story is a fantastic reminder that with the right strategies and mindset, balancing a fulfilling career and personal life is entirely possible. Her insights into passive income, personal branding, and effective outsourcing are invaluable for anyone looking to make a significant change in how they work and live.
Lucy Griffiths Contact and Profile Information
Email: hello@lucygriffiths.com
Website: Lucy Griffiths
LinkedIn: Lucy Griffiths
Instagram: lucygriffithsdotcom
Bio: Lucy helps you to monetize your passions and automate your business through digital courses and memberships. She is the author of the bestselling book, "Make Money While You Sleep," which guides you on turning your passion into profit. Lucy spent many years as an international TV reporter and journalist, reporting from Asia and the Middle East, and once had the unique experience of flying in Air Force One with Barack Obama.
After a traumatic birth experience, Lucy was unable to return to frontline journalism in conflict zones and reshaped her career path. She is a single mum who established her business 7 years ago, designing her working life around her son.
Book: My bestselling book, "Make Money While You Sleep": Available on Amazon
You can view the full VIDEO episode HERE
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