In this episode, we dive into the critical timing of your communications to maximize referrals. Building on our discussion of the ‘who,’ ‘what,’ and ‘why,’ we now explore the ‘when,’ ‘where,’ and ‘how’—focusing on Environment Sabotage and how MSPs often miss key referral opportunities.

Discover how to strategically time your interactions and leverage specific business signals to generate more referrals. Learn about the BUMPS framework (Business, Usage, Marketing, People, and Satisfaction) and how it can help you identify prime moments for asking for referrals. From business reviews and project completions to onboarding and industry events, we cover the essential timings you control and those you don’t.

Tune in to uncover practical tips and examples that will transform your referral strategy and help you create a continuous stream of new business.

Mike Knight MBA FCIM Director, MKLINK Ltd

In this episode, we dive into the heart of effective communication—focusing on what you offer and how you present it. Building on our previous discussion about identifying your stakeholders, we now explore the power of reiteration in marketing and the importance of emphasising benefits over features.

Discover why reiteration is crucial in today's age of information overload and learn practical tips on how to make your messages stick. We'll also look at how to transform mundane product features into compelling benefits that resonate with your audience.

Tune in to learn how to craft messages that not only capture attention but also drive action. Don’t miss out—this episode is packed with insights that will transform your communication strategy!

Mike Knight MBA FCIM Director, MKLINK Ltd

In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We also began exploring the process of growing your prospect list, emphasising the "connect, communicate, and cooperate" mantra.

Today, we'll delve deeper into:

• Starting with an Offer: Learn why offering value upfront is crucial for both inbound and outbound marketing, and how to avoid the pitfalls of repetitive offers.
• Changing the Bait: Discover the benefits of rotating and cycling your offers to keep them fresh and appealing to different segments of your audience.
• Leveraging Events: Understand the power of events in attracting prospects and engaging your current clients, and get practical tips on organising compelling events.
• Communication Strategies: Get insights into maintaining regular communication with stakeholders through newsletters and tailored content, and how to avoid communication sabotage.

Join us as we explore these key strategies to ensure your MSP's communication efforts are effective and engaging.

Mike Knight MBA FCIM Director, MKLINK Ltd