Lunch Hour Legal Marketing

By: Legal Talk Network
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  • Summary

  • Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
    Legal Talk Network
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Economics Management Marketing
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Episodes
  • Lawyer Website Roasted

    Lawyer Website Roasted
    Nov 27 2024
    If the bio pic you chose for your website shows you standing in front of a shelf of law books… you might be in need of a website teardown. ----- Folks, we have a volunteer! As promised, the guys devote this episode to an in-depth diagnostic of a law firm website—one that might just look a whole heck of a lot like yours. Paul Robinson of Paul Robinson Law, PLLC offered up his personal injury law firm site to the merciless scrutiny of Gyi and Conrad. So if you, too, have been wondering whether your site is up to snuff, take a listen to the guys’ detailed teardown. From the first Google search to the nitty-gritty details of Paul’s site pages, they discuss both the failings and successes and explain smart, effective strategies all lawyers can employ to improve web presence and reach target clients. Watch on YouTube Suggested LHLM Episodes: Ring, Ring! What to Expect When You Call Up a Marketing Agency Does My Website Suck? | Law Firm Website Teardown Local SEO 2024: How to Rank AND Expand Your Law Firm Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    43 mins
  • Game Changing Insights for Brand Building Success

    Game Changing Insights for Brand Building Success
    Nov 21 2024
    Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways. 📺 Watch on YouTube You'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the most of your marketing budget Why retargeting and leveraging first-party data are gold for law firms Fresh insights on how to connect with your audience and stay top of mind Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers. Pro tip: Stick around for creative marketing ideas you’ve never thought of before! Hit subscribe and drop your questions or comments below—we love hearing from you. Recommended Episodes: What is Dark Social and Why it Matters HELP! My Marketing Agency Was Acquired — What You NEED To Know Chapters (Times Approximate) (0:00) LHLM at Crisp Summit 2024 (1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns (4:02) EverService Invests in Law Rank (10:50) Brand Building 101 (15:46) Optimizing Audience Segments and Targeting (19:07) Retargeting and Lookalike Audiences (24:11) Targeted Saturation (30:27) Brand Affinity > Brand Awareness (34:57) Forbes - Best Lawyer Near Me
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    41 mins
  • Ring, Ring! What to Expect When You Call Up a Marketing Agency

    Ring, Ring! What to Expect When You Call Up a Marketing Agency
    Nov 13 2024
    Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. ----- This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation. Stay on the line—our next episode features another law firm website teardown! The News: ChatGPT Search is available now! Go check it out. A GenAI question box from Google looks to be a pretty promising tool: Google Business Profiles Learn Something Specific Question Box. More Conrad & Gyi on some special podcast appearances - Answering Legal: Law Firm Reboot Camp Podcast and Profit, Scale, Thrive. Suggested LHLM Episodes: LinkedInGPT || Red Flags for Firing Your Agency How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
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    37 mins

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