Allen Media Group's Weather Strategy and Subsequent Reversal

Allen Media Group (AMG), owner of The Weather Channel and numerous local television stations across the United States, initially announced a plan to eliminate nearly all local meteorologist positions at its stations.

Viewer and Staff Backlash:

• Public Outcry: The announcement was met with swift and intense backlash from viewers, who expressed concerns about the loss of local expertise and the impact on severe weather coverage. Viewers described the plan as "greedy," "ridiculous," and "damn cheap."
• Concerns about Public Safety: Emily Pike, a former meteorologist at WSIL-TV 3, stated, “Local meteorologists are being replaced, which could pose serious risks, especially during severe weather events.” This speaks to a more general fear that "hubbed" weather forecasts would be insufficient during crises.
• Loss of Local Expertise: Viewers and some media critics argued that local meteorologists have a deeper understanding of local weather patterns, geography, and community needs, making them more effective during severe weather. As one meteorologist noted: “We know the area. We know how to forecast for the area. We know the ins and outs of hyper-local weather.”

1. Impact on Local News and Journalism:

• Loss of Localism: The decision to remove local meteorologists was seen as a blow to localism in media, removing a key aspect that draws viewers to local stations. One source noted that "cutting local meteorologists 'will reduce viewership and station app use, probably in every Allen market,' not to mention driving away advertisers."
• Centralization Trend: AMG's actions were part of a broader trend of media consolidation and centralization, with other station groups such as Sinclair, CBS, and Gray Media making similar cost-cutting decisions.
• Public Service Obligation: The action was seen by some as a dereliction of duty, since "broadcast stations carry an FCC license that requires some responsibility to operate in the public interest."AMG's Reversal and Uncertain Future:

• Pause on Layoffs: Due to the backlash, AMG has reportedly hit pause on its plan to lay off meteorologists and outsource coverage to The Weather Channel. As one source reports: "Allen Media Group is reportedly reversing its controversial plan to ax local meteorologists and replace them with a Weather Channel feed after facing heated backlash from loyal viewers".Stations Affected (Partial List):

• WJRT (Flint, MI)
• WSIL-TV 3 (Carterville, IL)
• WEVV (Evansville, IN)
• KWWL (Waterloo, IA)
• KIMT (Rochester, MN/Mason City, IA)
• KEZI (Eugene, OR)
• KDRV/KDKF (Medford, OR)
• KHSL/KNVN (Chico / Redding, CA)
• WTHI (Terre Haute, IN)
• WLFI (West Lafayette, IN)
• WFFT (Fort Wayne, IN)
• WAAY (Huntsville, AL)
• KADN (Lafayette, LA)
• KITV/KIKU (Honolulu, HI)
• WAOW (Wausau, WI)
• WQOW (Eau Claire, WI)
• WKOW (Madison, WI)
• WXOW (La Crosse, WI)
• KVOA (Tucson, AZ)
• WREX (Rockford, IL)
• WCOV (Montgomery, AL)