Here were the resources we covered in the episode:

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouTube Channel

LinkedIn Learning Course

Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

Show Description:

This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your LinkedIn campaigns.

• What is Reputation Management?
  DJ explains how reputation management builds trust and credibility, key factors in driving conversions and long-term customer relationships.

• The Role of Social Proof in Ads
  Learn how to incorporate trust signals like reviews, ratings, years in business, and client milestones into your LinkedIn Ads to boost engagement and click-through rates.

• Best Practices for Trust Signals on Landing Pages
  Discover why consistent messaging, social proof, and trust signals on your landing pages are critical for converting LinkedIn Ad traffic.

• How to Build & Display Reviews
  DJ shares practical tips for collecting reviews, leveraging them in ads, and ensuring they show up prominently in organic and paid search results.

• Strategies for B2B Advertisers
  Gain insights into how reputation management affects B2B campaigns, including ways to use testimonials, awards, and case studies to establish trust.

• Pro Tips for Requesting Reviews
  Timing is everything! DJ reveals when and how to ask customers for reviews to maximize response rates and authenticity.

• Actionable Ideas for Smaller Businesses
  Don’t have years of experience or thousands of reviews? DJ discusses alternative ways to build trust, including leveraging community memberships, case studies, and testimonials.

• The Impact of Reputation on the Entire Marketing Funnel
  Reputation affects every stage of the buyer's journey, from traffic generation to sales. AJ and DJ explain why ignoring it can cost you conversions you never realized you lost.

• Real-Life Case Study
  DJ shares how implementing reputation management and Q&A strategies increased one client's web traffic by 8,000% and conversions by 400%.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 153

Here were the resources we covered in the episode:

LinkedIn Ads Sponsored Messaging update for the EU

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouTube Channel

LinkedIn Learning Course

Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

In this episode, AJ Wilcox dives deep into one of the most frustrating issues for LinkedIn advertisers: campaigns that just won’t deliver or spend as expected. AJ walks listeners through his tried-and-true troubleshooting steps, offering actionable insights to get LinkedIn Ads campaigns back on track.

Key Discussion Points:

• Why Campaigns May Not Deliver: AJ explains potential causes, from inactive campaigns to low bidding issues, that might be limiting ad visibility and spend.

• Detailed Troubleshooting Steps: He provides a step-by-step guide for advertisers to diagnose issues, covering everything from campaign and ad activity to billing checks, small or inactive audiences, and relevancy score.

• Bidding Strategies: Insights into how manual bidding and maximum delivery bidding can impact campaign delivery, plus tips on knowing when to increase bids.

• Glitches and Quick Fixes: AJ discusses how occasional LinkedIn platform glitches can hinder ad delivery and how duplicating campaigns can often resolve these issues.

• Audience Size and Activity: Why small or infrequent audiences on LinkedIn may result in slow ad delivery and how to set realistic expectations.

• LinkedIn Ads Support: When to reach out to LinkedIn support if troubleshooting steps fail, and tips for contacting them effectively.

AJ shares practical solutions to optimize LinkedIn ad delivery, save on costs, and ensure that their campaigns spend efficiently.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 152

Here were the resources we covered in the episode:

Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

Follow AJ on LinkedIn

B2Linked's YouTube Channel

LinkedIn Learning Course

Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

A great no-cost way to support us: Rate/Review!

In this episode of the LinkedIn Ads Show, host AJ Wilcox dives into LinkedIn's product roadmap, detailing new and upcoming features advertisers should get excited about. If you're looking to stay ahead of the curve and leverage the latest tools in LinkedIn Ads, this episode gives you everything you need to know. AJ shares personal insights, community feedback, and predictions for how these features could impact your campaigns.

Key Topics Covered:

• Pro Tip for Lead Generation Ads:

  • Keep ad copy between 100-160 characters to avoid the “See More” link, saving costs on unnecessary clicks that don't trigger lead forms.

• Dynamic Sponsored Content in Alpha:

  • Salesforce is testing dynamic variables (like industry or company name) in sponsored content. Expect more personalization options coming soon.

• Reserved Ads & Primetime Ads (2025):

  • Reserved Ads: Secure the first ad slot in the feed for maximum visibility.
  • Primetime Ads: Achieve 100% audience reach within a 24-hour period—ideal for major campaigns.

• Live Event Ads Rolling Out:

  • Promote live events dynamically before, during, and after the event, with advanced retargeting options based on attendee engagement.

• Connected TV (CTV) in Public Beta:

  • Use LinkedIn targeting to deliver non-skippable video ads on streaming services like Roku, Hulu, and Peacock.

• Buyer Group Targeting (Q2 2025):

  • Automatically target the entire buyer’s committee with roles and titles relevant to a specific prospect.

• Conversion API Now Available:

  • Report conversions with high accuracy without relying on cookies. Partners include HubSpot, Zapier, and Google Tag Manager.

• Dynamic UTM Parameters Launched:

  • Apply dynamic UTM tracking at the campaign or account level to streamline campaign setup and reporting.

• Business Manager Enhancements:

  • Block/Allow Lists can now be applied at the Business Manager level, simplifying brand safety management across multiple accounts.

• Coming Soon: Publisher Reporting & Share of Voice Insights:

  • Get performance breakdowns by publisher for LAN and CTV ads, and measure how much visibility your brand captures compared to competitors.

• Objective-Aware Creative Rotation (Q1 2025):

  • AI-powered ad rotation tailored to campaign objectives for better performance.

• Predictive Companies Beta:

  • Expands on predictive audiences by identifying entire companies showing interest, offering more precise B2B targeting.

If you want to stay ahead with these new LinkedIn Ads features, we've got AJ’s expert breakdowns and actionable tips!

Don't miss this opportunity to prepare for the future of LinkedIn Ads. Get insights into what’s working, how to optimize campaigns with the latest tools, and how to use new features to boost your results. Join the LinkedIn Ads Fanatics community to discuss strategies, learn from experts, and upgrade your advertising game!

For the full show transcript, see the show notes page here: Episode 151