In this episode, we dive deep into the captivating world of marketing and branding with a spotlight on rebranding with our guest Sofia Nguyen, Chief Marketing Officer at Azendo. Join us as we explore and discuss the strategic decisions, creative challenges, and transformative results that unfold during a brand's evolution. Whether you're a marketing enthusiast, a business owner, or simply curious about the dynamics of brand transformation, this episode is a must-listen. Tune in to gain insights, inspiration, and a front-row seat to the anatomy of a successful rebranding story.

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In a rapidly evolving digital landscape, B2B SaaS marketing has emerged as the undisputed catalyst for driving business growth, transforming industries, and revolutionizing how companies engage with their clients. As technology becomes an inseparable part of our lives, B2B SaaS companies find themselves at the forefront of innovation, providing cutting-edge solutions that shape the future of business operations and customer experiences. To touch upon the many intricacies of SaaS marketing, our host Muskan talked with our guest Canberk Beker, the Group Global Head of Paid at Cognism.

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In the dynamic world of B2B marketing, where engaging your target audience is paramount, video has emerged as a captivating tool that holds immense potential. It has become the conduit through which brands can effectively communicate their value proposition, build lasting relationships, and drive tangible business results. 
Our host Muskan is in conversation with Olga Denisova, the VP Global Marketing at Semrush explains how at the heart of any successful video marketing campaign lies a clear understanding of your goals. By aligning your video content with these objectives, you can create a focused and impactful strategy that resonates with your target audience.
Listen to the full conversation to know more!

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