"I just sat back and thought to myself, I need this 180 day plan. I had made a 180 day plan, which was like every day for 180 days, I'm gonna make a skit and drop a skit.."

This is one of those episodes that "The Spike" has become famous for. 

An hour of solid insight into what makes a successful person tick in business.

Rufaro Kahuni is known in his day job as the Marketing Director of Life of a Hustler.

In this episode, he's bringing some sick information around how to get your branding noticed by some of the most powerful faces and names in the world.

Zoning in on his experience with "Secret Drops", Rufaro Kahuni brings host Harry Portch the ultimate branding masterclass.

From his early days with shoes and hats, through to working with rapper Nines and internet celebrity KSI, all the way out to working with major brands like Nike on their marketing.

During this conversation, you'll hear:

• The origins of Secret Drops on Instagram
• The connection with number 1 rapper Nines
• Working with Nike and Jimmy Jones and its impact on Life of a Hustler
• What Life of a Hustler does with marketing for the BBC (Radio 1 and BBC Asian Network) and Chris Brown - yes THAT Chris Brown!
• The importance of getting out of your comfort zone
• Using music to tell stories and be creative
• The shady side of the music business that he's learned from being on the other side of the recording studio glass
• His work campaigning about knife crime education
• Rufaro's 'Spike'

Want to catch up on the previous season of "The Spike"?

You can do so here.

Guests you might have missed:

TikTok and Instagram star "Temps".

IOTK podcaster and young entrepreneur Ted Lawlor.

BBC "The Apprentice" star and disruptive marketer Lewis Ellis.

Ecommerce whiz-kid Adam Power.

International DJ Ben Rainey.

Sports and business excellence coach Tony Walmsley

Crypto expert Elliott Rayne.

Animal relaxer Amman Ahmed

Emotional resilience teacher Alex Holmes

The Spike is an HM Staffing podcast.

Reach out to Harry directly with any recruitment questions here:

https://uk.linkedin.com/in/harryportch