Ola Strandberg is a true innovator, having redefined modern guitar-making with his .strandberg* brand. Pioneering the resurgence of headless guitars, Ola combines ergonomic innovation, sustainable materials, and cutting-edge aesthetics to create instruments that inspire musicians and luthiers worldwide.

With so much change occurring, now is a good time for those with a future forward mindset, like Ola. But being a renowned innovator comes with its own challenges.

In this episode, we talk about the different needs of emerging guitar markets, the difficulties of reaching the mainstream as a futurist, and whether there can ever be an iPhone of guitars.

.strandberg* Guitars: https://strandbergguitars.com/

Join the Patreon: https://www.patreon.com/BusinessOfGuitar

Jon “Sully” Sullivan is the founder of Sully Guitars, a brand known for blending innovation with the spirit of '80s hot rod guitar culture. But, as Sully explains in this conversation, his guitars are far more than a nod to the era he grew up in.

We talk about what it means to go beyond your influences, to build guitars out of spite and to live your life as a committed contrarian. As always, it was so much fun talking with Sully, and I hope you all enjoy this one as much as I did.

Sully Guitars: https://www.sullyguitars.com/

Join the Patreon: https://www.patreon.com/BusinessOfGuitar

What would a structural engineer bring to guitar making?

In his career as a structural engineer, Enrico Di Donato collaborated with renowned architects like Renzo Piano and Arata Isozaki. After years of exploring composite materials for seismic reinforcement and authoring publications on the subject, Enrico shifted his focus to luthiery, combining his scientific expertise with artistic craftsmanship.

His “Hasaki” electric guitar, celebrating its 10th anniversary in 2025, has been featured at prestigious events like Art Basel, the Venice Biennale, and the Boutique Guitar Showcase at NAMM.

For Enrico, the electric guitar is not merely a tool, it’s an evolving fusion of art and science. He joined me on this week's episode of Life With Strings Attached to discuss this approach to guitar making and where his current projects are taking him.

Di Donato Guitars: https://www.didonatoguitars.it/

Join the Patreon: https://www.patreon.com/BusinessOfGuitar