Today on the show we have Liat Karpel Gurwicz from Wix.

Liat leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 billion in online transactions with 140% year of the growth in sales transactions, and 114% year of growth in overall sales revenue.

Show Takeaways:

• An explanation of Wix features
• Who is Wix for?
• Wix’s strategies for cart abandonment
• Audience segmentation: use whatever channels you have to get in front of your audience.
• Businesses are expanding in unexplored directions, discovering new audiences.
• Wix’s approach to the changing lifetime value of a customer
• Up-selling and cross-selling
• Post-COVID eCommerce strategies

Wix
https://www.wix.com

Twitter
@LiatKarpel

LinkedIn
https://il.linkedin.com/in/liatkarpel

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

John Suder (@johnsuder) - Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder

Bart Mroz (@bartmroz) - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz

Brittany Blackman - Writer and Junior Marketing Coordinator at SUMO Heavy

Learn more about SUMO Heavy: http://www.sumoheavy.com

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