Storytelling is the future of marketing. Period. Learn how to master it from a pro. In this episode of the Lean Marketing Podcast, Allan Dib sits down with bestselling children's author Adam Wallace, who has written over 180 books, to explore the surprising power of storytelling in the business world.

Adam shares his unique insights into crafting captivating narratives, engaging even the most challenging audiences (kids!), and translating those skills into marketing success. From simple storytelling frameworks to practical tips for keeping attention, this episode is a must-listen for any entrepreneur or marketer looking to elevate their brand and connect more deeply with their customers. Discover why storytelling is no longer a nice-to-have, but the essential skill for the future of marketing in 2025.

Connect with Adam Wallace:
Website: https://www.adam-wallace-books.com/
Instagram: @adamwallacestuff
Anyone Can Write Picture Books by Adam Wallace: https://www.amazon.com/ANYONE-CAN-WRITE-PICTURE-BOOKS/dp/1763745309

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Growth hacking is overrated. Aleksandr Volodarsky, founder of lemon.io, built a $16M marketplace by focusing on what actually matters: profitability. Prepare to challenge your assumptions about business growth.

In this episode of the Lean Marketing Podcast, Allan Dib sits down with Aleksandr to explore his unconventional journey, starting as a side hustle and defying traditional startup advice.

Discover how he cracked the marketplace cold start problem, leveraged unique marketing strategies, and transformed his business with the Profit First method. He also offers insights into the impact of AI on the developer landscape and the importance of consistent action, emphasizing the power of "lead bullets" over "silver bullets."

This episode is packed with actionable advice for entrepreneurs building sustainable and thriving businesses.

Resources Mentioned:

Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/

Connect with Aleksandr Volodarsky:
LinkedIn: https://www.linkedin.com/in/volodarik/

Twitter: https://x.com/volodarik?lang=en

Lemon.Io: https://lemon.io/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

What if you could clone yourself and delegate all the tedious tasks in your business? This episode of the Lean Marketing Podcast explores the power of AI and automation to help you achieve just that. Allan Dib sits down with AI expert Farlen Mischel to demystify artificial intelligence for entrepreneurs and small business owners.

They discuss the current landscape of AI tools, focusing on practical applications and strategies for leveraging AI in marketing and business operations.

Farlen highlights the importance of education and understanding the limitations of AI before diving into its potential. The conversation explores the power of large language models (LLMs) like ChatGPT and Claude, emphasizing effective prompting techniques for optimal results.

They also touch upon the future of AI agents, the continued relevance of Minimum Viable Products (MVPs), and the rise of no-code platforms that empower entrepreneurs to build solutions quickly. This episode is packed with actionable advice and insights for any business owner looking to harness the power of AI.

Connect with Farlen Mischel:
Website: https://www.enny.ai/
LinkedIn: https://www.linkedin.com/in/farlen-mischel/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Have you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing.

They discuss why traditional methods often fail and reveal a leaner, more effective approach to selling more books with less effort. Discover the power of seeding, micro-influencers, and building a marketing system that works even while you sleep. Whether you're a first-time author or a seasoned pro, this episode is packed with actionable strategies to take your book from manuscript to bestseller.

Links/Resources Mentioned:
-Podcast Episode: How to Write, Promote, and Monetize a Bestselling Book with Allan Dib
-Podcast Episode with Joseph Nguyen: Navigating TikTok Shop: Proven Tactics for Authors and Creator
-Tool: Eleven Labs
-Platform: Listen Notes

Connect with Alex Strathdee:
Website: https://getshelflife.com/
LinkedIn: https://www.linkedin.com/in/alexander-strathdee/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Ever wish you had a clone to handle all the things you don't want to do? While we can't offer that, Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, shares his system for maximizing productivity and creating a more fulfilling life, both personally and professionally. In this episode, Allan reflects on his business successes, the impact of personal loss, and the valuable lessons he's learned throughout the year.

He shares his unique approach to annual reviews, emphasizing the power of systems over goals, and introduces his "perfect day" system. Discover how Allan balances work, personal growth, and adventure, and glean actionable strategies you can apply to your own life and business in 2025 and beyond.

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Frustrated with low conversion rates? Discover the 8 Pillars of Trust and unlock the secret to building a loyal customer base. This episode is packed with practical strategies you can use today.

In this episode of the Lean Marketing podcast, Allan Dib sits down with David Horsager, a leading expert on trust and author of The Trust Edge and Trust Matters More Than Ever, to explore the critical role of trust in sales and marketing. They delve into the 8 Pillars of Trust—clarity, compassion, character, competency, commitment, connection, contribution, and consistency—and discuss practical strategies for building trust in every interaction, from initial contact to closing the deal.

David shares actionable tools and real-world examples of how businesses can leverage trust to boost their bottom line and create lasting customer relationships. Learn how to establish credibility, build rapport, and convert prospects into loyal advocates by focusing on the often-overlooked element of trust.

Connect with David Horsager:
Website: davidhorsager.com
Trust Edge Leadership Institute: trustedge.com
LinkedIn: https://www.linkedin.com/in/dhorsager/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Legendary business author Michael Gerber, creator of the E-Myth concept, joins Allan Dib on the Lean Marketing Podcast for a profound conversation about the true source of entrepreneurial success.

Going beyond the mechanics of business systems, Gerber reveals that lasting impact comes from a deep-seated passion—a “madness” to create something unique and meaningful. He argues that this intrinsic drive, often described as a “desperation,” is more crucial than technical expertise or even market conditions.

Gerber challenges listeners to examine their own motivations and strive for a level of ambition that transcends mere financial gain. He also introduces the concept of the “Dreaming Room” and recommends a pivotal book, “Banker to the Poor,” as a catalyst for transformative growth. This episode is a call to self-reflection and a powerful reminder that entrepreneurship is not just a job, but a calling.

Resources Mentioned:
Book: Banker to the Poor by Muhammad Yunus
Book: The E-Myth Revisited

Connect with Michael Gerber:
Website: https://www.michaelegerbercompanies.com/
LinkedIn: https://www.linkedin.com/in/michaelegerber/

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Do you want to generate more leads, segment your audience effectively, and boost conversions? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Maxwell Nee, Chief Revenue Officer at ScoreApp, to explore the power of quiz marketing. Maxwell shares his entrepreneurial journey, from running a multi-million dollar business coaching company to becoming an angel investor. He reveals why he invested in ScoreApp, how it works, and the psychology behind creating engaging quizzes that drive results.

Discover how to craft killer quiz questions, leverage the viral potential of quizzes, and explore unconventional applications beyond lead generation, including recruitment, client success measurement, and the powerful waiting list strategy. Maxwell also shares his investment philosophy and insights into the future of software development in the age of AI.

This episode is packed with actionable strategies and valuable insights for any entrepreneur or small business owner looking to take their marketing to the next level.

Connect with Maxwell Knee:
LinkedIn: https://www.linkedin.com/in/maxwellnee
ScoreApp: scoreapp.com/book

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn