Leads To Growth

By: Leads to Growth with NASP
  • Summary

  • The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent.
    © 2024 Leads To Growth
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Episodes
  • The Art of Differentiation: Reclaiming the Human Touch in Sales with Patrick Kagan
    Jun 14 2023

    Do you ever feel like sales has lost its human touch? Don't miss our enlightening conversation with internationally renowned podcast host, business coach, and author Patrick Kagan, who sheds light on this issue. We discuss his insights on how sales has become robotic and the importance of finding and maintaining our unique selling propositions to differentiate ourselves from the competition. Patrick also shares valuable information about the training offered by the National Association of Sales Professionals and why differentiation is both the number one most important skill and the most neglected in professional development.

    Together, we explore the power of practicing consistency, commitment, and patience to make differentiation a standard in our sales approach. We dive into the world of proper intent and how it can help us make the right decisions, and how using hate and fear as motivators can fuel our growth. Additionally, we discuss the importance of introspection and Peter Drucker's quote, "What you measure, you can improve." This episode is filled with actionable advice and valuable insights on becoming a standout sales professional through the art of differentiation, so tune in and discover the secret sauce to separate yourself from the competition!

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    32 mins
  • From Boring to Hilarious: How to Add Laughter to Your Presentations
    May 30 2023

    In this episode of the "Leads to Growth" podcast, host Chris McCoy speaks with Don Colliver, a teacher of public speaking courses and an expert in improv clown and sketch comedy.

    Don shares his experience and tips on how to add humor to presentations while maintaining professionalism and authenticity. He emphasizes the importance of authenticity and vulnerability in connecting with an audience and suggests using personal stories and engaging in activities to build rapport and increase engagement.

    Don also shares an exercise that can help build awareness and audience engagement. Chris and Don agree that awareness is everything and encourage listeners to engage in Don's practice routine for presentations.

    Time Stamp:
    How Don Colliver got started [00:01:11]
    Don shares his journey from being a television producer to becoming a host clown of a show for Blue Man Group and how he brings his comedic skills to Fortune 500 companies.

    Using pattern interruption in comedy [00:03:18]
    Don explains how pattern interruption is the foundation of comedy and how it can be used to engage and connect with an audience, especially in trade shows.

    Adding humor to presentations [00:05:10]
    Don advises on how to add humor to presentations without compromising professionalism and authenticity, including making fun of oneself and using the rule of three to create a pattern and break it.

    Clown Presence [00:09:27]
    Don Collier explains the concept of clown presence in public speaking, which involves being authentic and vulnerable while engaging with the audience.

    Engaging the Audience [00:10:39]
    Don shares tips on how to engage the audience during virtual presentations, including acknowledging specific individuals, telling personal stories, and using activities.

    Low-Stakes Practice [00:17:46]
    Don suggests low-stakes practice as a way to overcome nervousness in public speaking, such as delivering short presentations in Toastmasters or at work.

    Awareness is Key [00:19:19]
    Chris and Don discuss the importance of awareness in public speaking, including how to control physiology, attitude, and focus.

    Feeling the Vibe of the Room [00:22:39]

    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    30 mins
  • The Power of Testimonials: Closing More Deals with Social Proof || Lorraine Ball
    Jan 18 2023
    Welcome, to a fresh episode of the Leads to growth podcast, a podcast made for professional salespeople by professional Salespeople!

    Today we’ve Lorraine Ball, Marketing Strategist Host of More than a Few Words, with us and it was an eye-opening experience—how you can take advantage of user-generated content to close more and more deals…

    Show Notes…

    🔥Why you close more deals using social proof
    🔥How to encourage and enable your customers to generate content
    🔥Content tips that engage your customers.


    Follow these timestamps for more action…

    💫Show Introduction [0:02]

    💫 What is User generated content [01:23]

    💫Clever way of Lead Gen [03:55]

    💫 Why you should lead with value first approach [09:45]

    💫Learn more about user generated content and double conversions [22:57]


    For more content like this, join the National Association of Sales Professionals for Free Today! Click Here

    Get your ideal Seller Style with our free Seller Style Assessment Now HERE!

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    26 mins

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