Leaders & Legacies

By: Craig Andrews
  • Summary

  • The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
    Copyright 2025 Craig Andrews
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Episodes
  • 169 - Breaking Down Silos - Kyle Mealy’s Approach to Holistic Revenue Growth
    Feb 6 2025

    Kyle Mealy shares a pivotal story of professional failure that reshaped his philosophy: a missed high-profile opportunity led him to reevaluate his integrity and commitment to authenticity. That experience birthed Next Level, a company that redefines the boundaries between sales and marketing, aligning them under a unified revenue strategy.

    Kyle emphasizes that authenticity and integrity form the foundation of effective leadership. He critiques traditional sales and marketing silos, advocating for a "Revenue Zipper" approach where both departments function as a cohesive team focused on shared goals. He underscores the importance of measuring engagement and aligning efforts to drive revenue, dismissing vanity metrics in favor of meaningful analytics.

    This conversation challenges business owners to rethink their growth strategies. Kyle’s advice: build revenue-driven systems, focus on clear ROI metrics, and cultivate a culture of transparency and problem-solving. Whether it’s rejecting outdated commission structures or embracing bold leadership, Kyle offers actionable insights for leaders ready to level up.

    Want to learn more about Kyle Mealy's work? Check out his website at https://readyforthenextlevel.com/.

    Connect with Kyle on LinkedIn at https://www.linkedin.com/in/kyle-mealy/.

    Think you'd be a great guest on the show? Apply here.

    Want to learn more about Craig Andrews' work at allies4me? Visit allies4me.com.

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    33 mins
  • 168 - Mindset Over Metrics - Redefining Leadership Success with Anthony Coppedge
    Feb 4 2025

    Leadership isn’t about perfection—it’s about alignment and impact. In this episode, Anthony Coppedge delves into the art of servant leadership, focusing on client-centricity and the mindset shifts needed for sustainable success. Coppedge dismantles traditional profit-first thinking, advocating for value creation as the foundation of all business endeavors. Using real-world examples, he explains how small businesses can leverage their agility to outmaneuver larger competitors, emphasizing the power of OKRs (Objectives and Key Results) to align teams and strategies.

    The conversation spotlights leadership as a balance between clear vision and adaptable tactics. Coppedge underscores the importance of listening to client pain points, iterating processes based on feedback, and saying “no” to distractions that derail focus. Whether you’re scaling a startup or navigating enterprise challenges, this episode is packed with actionable insights to help leaders sharpen their strategies and protect their people.

    Want to learn more about Anthony Coppedge's work? Check out his LinkedIn at linkedin.com/in/anthonycoppedge.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

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    37 mins
  • 167 - Four Pillars of Leadership - Health, Wealth, Connection, and Career with Scott Raven
    Jan 30 2025

    Scott Raven, founder of Corvus, shares his transformative journey from corporate disillusionment to coaching men in becoming purposeful leaders and fathers. A health scare in 2017 became his wake-up call, prompting a reassessment of his priorities and sparking his mission to help others.

    Scott explains Corvus's focus on wisdom and transformation, derived from the Latin word for raven. He highlights the four pillars of leadership—career, health, wealth, and connection—and emphasizes that true success integrates all these dimensions. Through candid discussions, Scott advocates for balanced self-leadership and the importance of prioritizing meaningful relationships.

    Want to learn more about Scott Raven’s work? Check out his website at https://www.corvussolutions.co/.

    Connect with Scott on LinkedIn at https://www.linkedin.com/in/scott-raven/.

    Think you'd be a great guest on the show? Apply at Podcast Guest.

    Want to learn more about Craig Andrew's work at allies4me? Check out his website at allies4me.

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    33 mins

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