In this episode of the Construction Disruption podcast, co-hosts Ryan Bell of Isaiah Industries and Ethan Young dive into the intricacies of CRM platforms and sales optimization with Jason Kramer, founder, and CEO of Cultivize.

Jason shares his rich experience from over 20 years in the industry, helping bridge gaps between marketing and sales for companies worldwide. Tune in as he discusses the importance of effective lead nurturing, the impact of digital transformation on the construction industry, and his top CRM recommendations. Plus, don't miss the challenge words game and a fun rapid-fire session!

Timestamps

00:00 Introduction and Host Banter

00:54 Guest Introduction: Jason Kramer

01:35 Jason's Background and Early Career

03:20 The Birth of Cultivize

03:41 Challenges in Sales and Marketing Alignment

07:19 Lead Nurturing Strategies

07:31 Common Mistakes in Lead Nurturing

10:13 The Importance of CRM Systems

11:55 Custom CRM Implementations

15:46 Recommended CRM Platforms

18:56 Digital Transformation in Construction

21:11 Commercial vs. Residential Communication

21:48 Measuring Lead Nurturing Success

23:01 The Importance of Asking Customers

25:35 Text Message Marketing Insights

28:25 Advice for Young Entrepreneurs

31:53 Wrapping Up and Resources

33:29 Rapid Fire Questions

39:49 Final Thoughts and Farewell

Connect with Jason Online

Jason on LinkedIn: https://www.linkedin.com/in/jasonleighkramer/

Website: https://afterthelead.com

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This episode was produced by Isaiah Industries, Inc.

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