It’s been over 40 years since the Rise of Dressing Down began to change what we wear in the outdoors.  And like life, the only constant over this time has been change. Episode 3 of LAYERS examines how the integration of technical fabrics into everyday life helped make comfort a performance feature,  redefined the outdoors as anything that takes place outside and encouraged new groups of people to discover the secret of enjoying nature.

LAYERS presented by Polartec is a production of Rock Fight, LLC.

www.polartec.com

www.rockfightllc.com

The 20th century saw the combined forces of trends and technology accelerate from a slow crawl to a manic sprint. Episode 2  looks at how the media exposed outdoor subcultures to the mainstream while growing an ‘extreme’ desire for authentic apparel. And discovers how this movement would morph performance and comfort into one of America’s most significant exports of the last century: Athleisure.  

LAYERS presented by Polartec is a production of Rock Fight, LLC.

www.polartec.com

www.rockfightllc.com

The term poseur has historically carried a negative connotation when it comes to the core outdoor enthusiast..  But what if we told you that it was the poseurs that created the way forward for many of the advances  we now have to help get us outside?  Part history lesson, part trail run, episode 1 will start our journey to better understanding how outdoor industry trends helped sportswear to  become our daily driver.

LAYERS presented by Polartec is a production of Rock Fight, LLC.

www.polartec.com

www.rockfightllc.com

LAYERS presented by Polartec is a production of Rock Fight, LLC.

www.polartec.com

www.rockfightllc.com