What if everything you know about reality is just a game?

In this captivating episode, Ethan and Justin take you on a journey through the astonishing future of AI, virtual reality, and the nature of consciousness. Starting with a playful conversation about retro video games, they dive into the mind-bending possibilities of thought-controlled universes, AI-powered non-playable characters, and a future where reality and simulation blur. Is it possible we’re already living in a simulation? And if so, what does that mean for how we live, work, and think?

What you will learn in this episode:

• How to think bigger about the evolution of AI and VR.
• How to position your business for future technological revolutions.
• How to spark bold, futuristic brainstorming with ChatGPT.
• How to reframe your perspective on reality and time.

Questions answered:

• Are we already living in a simulation?
• What will video games and AI look like in 2075—and beyond?
• How could uploading consciousness reshape human existence?
• What does the simulation hypothesis mean for your life and business?

If this episode blows your mind, don’t forget to subscribe and leave a review! Dive in now, and let’s explore the future together.

What kind of life do you want to build in the year ahead?

In this special New Year’s Eve episode, Ethan King and Justin King challenge you to think beyond the familiar—whether you’re dreaming of a new country or committed to staying right where you are.

Would you leave your home for a fresh start, or is there a way to create your dream life right where you live? They share personal stories of almost moving abroad, explore the deep “why” behind life-changing decisions, and discuss what it means to design a life that fits your values—no passport required.

• How to set bold life goals that align with your values and location.
• How to evaluate your financial and lifestyle priorities for 2025 and beyond.
• How moving abroad—or staying put—can transform your perspective.
• How to take small steps toward big life changes.

• Why do people choose to move abroad—and why do some stay put?
• What should you look for in a place to build your dream life?
• How can you test new possibilities without making a permanent move?
• What role do finances and relationships play in big life decisions?

Start your New Year inspired by the possibilities. Listen now, subscribe, and leave a review.

Could a $700 mixing bowl transform how you market your business?

Ethan and Justin break down the psychology behind status symbols, from a walnut mixing bowl that’s more art than utility to luxury apps and historical oddities like $5,000 pineapples. They reveal how smart business owners can apply these lessons to create products and services that customers perceive as must-haves—not just for function but for status. Whether you’re running a small business or dreaming of launching one, this episode is packed with actionable insights to boost your brand’s appeal and profitability.

• How to create products that customers see as status symbols.
• How to use scarcity and exclusivity to drive demand.
• How to align your offerings with your customers’ self-image.
• How to leverage Maslow’s hierarchy to position your business for success.

• Why do customers pay for status instead of functionality?
• How can small businesses create perceived value like big brands do?
• What role does scarcity play in pricing and demand?
• How can entrepreneurs reposition ordinary products to feel extraordinary?
• What are the key psychological drivers behind customer purchases?

If you’re ready to transform your business by tapping into the psychology of status and value, this episode is a must-listen. Tune in now, subscribe for weekly insights, and leave us a review to join the conversation!