On this episode of Marketing Unzipped I'll be sharing the key metrics that every marketer should track to ensure they're getting the right performance from their material!

If you’re not tracking the right metrics, you might as well be throwing spaghetti at the wall and hoping something sticks. Metrics help you:

- Understand what’s working and double down on it.
- Identify what’s not working so you can stop wasting time and money.
- Prove your ROI—especially important if you’re justifying budgets to clients or stakeholders.

At the end of the day, marketing isn’t about guesswork. It’s about making decisions based on data. And the right metrics are your compass.

In this episode I share the 5 key metrics and what they are. These metrics are Website Traffic Metrics (GA4), Conversion Metrics (GA4), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV) and ROI (Return on Investment).

You'll leave this episode with an actionable plan to start leveraging these metrics for better results. By the end of this episode, you'll be able to

Review your CAC and identify where your costs are too high,
Calculate your CLV and compare it to your CAC, taking action when needed,
Calculate your ROI and see if it's meeting expectations - making changes if needed
Create yourself a Metrics Dashboard to monitor your CAC, CLV and ROI regularly,
Use your metrics to make informed decisions in relation to your goals!

If you found this episode helpful, make sure to subscribe to Marketing Unzipped and leave a review. I’d also love to hear from you. Drop me a message on LinkedIn or Instagram, or share your thoughts in the comments.

LinkedIn: https://www.linkedin.com/in/robert-curtis-the-pursuit-agency/
LinkedIn Page: https://www.linkedin.com/company/the-pursuit-agency
Instagram: https://www.instagram.com/pursuitagencyuk/
Website: https://thepursuitagency.com/

https://thepursuitagency.com/