Liz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email.

Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.

But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode.

Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started!

In This Episode You'll Learn:

• Email marketing has a high ROI and is important because you own your list.
• The Email Staircase framework involves turning a follower into a friend and then into a customer.
• Personal connection and friendship are important in email marketing.
• Email is effective, stable, and not dead.
• Maintaining a healthy email list is important, by removing inactive subscribers.
• Building an email list is an efficient and successful way to market.

About Liz Wilcox

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Connect with Liz

• Website: https://lizwilcox.com/
• Facebook: https://www.facebook.com/groups/emailmarketingwithliz
• Instagram: https://www.instagram.com/thelizwilcox/

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: meg@MegBrunson.com

An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.

In This Episode You'll Learn:

• How to build an Ideal Client Avatar (ICA)
• What is an Inclusive ICA and how does it differ from what you were taught?

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: meg@MegBrunson.com

Alison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years.

In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.

In This Episode You'll Learn:

• What is a diversity statement and why your business should have one.
• How to write your diversity statement.
• What to do once your diversity statement is written.

Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com

Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it!

Let's Connect:

• Instagram: https://MegBrunson.com/instagram
• Facebook: https://MegBrunson.com/facebook
• LinkedIn: https://MegBrunson.com/LinkedIn
  
  

DEI Statement:

Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.

Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values

Email questions/comments to: meg@MegBrunson.com