Have you ever bought a course from somebody and wondered why it didn't work for you but the 100 other people who left a glowing review for it? Chances are, it's because that person was selling a recipe and the people who bought it were a great match for it.
Recipes are easy to sell online: It's the type of content or course where you can promise "3 things to change in your marketing to 10x your engagement". They offer quick-ish fixes and playbooks to do the thing you want to do. Only that that's very short-lived. Selling a recipes is like teaching somebody who's hungry how to make pasta and only that. It will leave you eating pasta 3x a day for the rest of your life until you learn a new recipe and so on. At best, you'll end up rotating between pasta, curry, pizza, and sushi. But none of those might actually really fit you and the results are so-so.
A better way to approach this is to teach systems. A system is like showing somebody who's hungry how to cook: which ingredients need to be boiled, which need to be fried, and which can only be enjoy raw. It teaches you how to think on your own and come to your own conclusions about the job at hand. At best, teaching a system can help you not only figure out how you do best what you need to do but also help you get more creative with it down the line.
But here's the kicker: systems are a bit harder to sell in our get-me-a-solution-now world. They're not instant gratification. They ask of you that you do a bit more of the legwork and considerations on your own. In short: they're like a really good teacher that shows you how something is done and then encourages you to come to your own conclusions.
In personal development or business, systems are infinitely more empowering than selling recipes, especially for the bigger picture stuff: how you want to market, how you want to run your business, etc. And if you have gaps in your knowledge or want to learn a specific skill, a recipe can be great.
I hope this distinction helps you find the best courses for you, free your mind in how you think about marketing and your business, and empower yourself to run your business in the best way possible. It's also the philosophy behind why and how I do what I do.
Listen to the episode to find out more.
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11 mins