This episode is chock full of data-driven, actionable information about how to advocate for animals. Faunalytics is a nonprofit that collects and conducts research on animal issues. Jo Anderson shares her own experience and insights, and delivers findings through the lens of a thoughtful, careful researcher with compassion for all beings–including those who disagree, or aren’t there yet, and for the people who do this hard work on behalf of our animal friends.

Faunalytics’ resources, available to anyone, can help you inform why and how to advocate. Here, for instance, is a 2 minute video on when and how to use graphic images, in Faunalytics’ Explains video series. Here is the low-down on farmed animals, in beautiful, easy to absorb and share, graphics. This stuff is gold.

Jo Anderson, PhD

Dr. Jo Anderson is a social psychologist and the Research Director at Faunalytics, a nonprofit that conducts research on animal-related issues. She is an advocate for animals and evidence-based decision-making, with many years of experience in social science methods and statistical analysis. Jo became Faunalytics' Research Director in 2017 and since then has led and supervised studies of attitudes and behavior pertaining to animals and veganism, advocate retention, donation decision-making, and many other topics. Her other roles include serving as co-leader of the RECAP  researcher collective, ad hoc research advisor to ProVeg and Animal Charity Evaluators' Animal Advocacy Research Fund, and Adjunct Research Professor at Carleton University. Jo has a PhD in social psychology from the University of Waterloo and completed a two-year postdoctoral fellowship at Cornell University.

Resources from this episode

www.Faunalytics.org
info@faunalytics.org
Office Hours: https://faunalytics.org/ask-us/
Faunalytics Explains videos
Fundamentals infographic series
Animal Product Impact Scales
How to support new vegetarians and vegans in maintaining their diets (first and second reports)
How advocates can use beliefs about chickens and fishes  to shape how they talk about these  animals U.S, Brazil, China, Canada, and India

Social Media:
https://www.facebook.com/faunalytics
https://twitter.com/faunalytics
https://www.instagram.com/faunalytics
https://www.linkedin.com/company/faunalytics
https://www.youtube.com/c/Faunalytics 

Full Episode Notes

Wake Up Experience