Jim White is the creator of Fishnure, located in Charlotte, North Carolina. Fishnure manufactures and markets organic fertilizer including both solid fertilizer and liquid. Checkout more about Fishnure's quality products and daily updates, please checkout their website and active twitter account, as listed below! Website - https://www.fishnure.com/ Twitter - @fishnure Show Notes Agricultural Background: Beginning of Fishnure Finding Our First Customers Natural vs. Chemical Fertilizer Different Types of Products We Offer Solid vs. Liquid Fertilizer How COVID Impacted Our Business Importance of Sustainability Why Just Labeling Fertilizer As “Organic” Doesn't Mean It's Good Fishnure's Future: Heading In The Right Direction Jim's Business Advice to Those Starting A Business Full Transcription Jim: We had a pepper grower up in Minnesota who grew his entire crop with Fishnure. And then he set up a control between one of the biggest sellers, Miracle-Gro and Fishnure. So we had one batch of plants that were fed Miracle-Gro the other batch was Fishnure. Miracle-Gro got two treatments during the year, Fishnure only one. Fishnure came out with 8% production. Podcast Intro: If you’re someone who refuses to go along to get along, if you question whether the status quo was good enough for you and your family. If you want to leave this world better off than you found it and you consider independence a sacred thing. You may be a prepper, a gardener, a homesteader, a survivalist, or a farmer or rancher, an environmentalist or a rugged outdoorsman. We are here to celebrate you whether you’re looking to improve your maverick business or to find out more about the latest products and services available to the weekend rebel. From selling chicken eggs online, to building up your food storage or collecting handmade soap.This show is for those who choose the road less traveled the road to self-reliance for those that are living a daring adventure, life off the grid. Brian: Jim White is the creator of Fishnure, located in Charlotte, North Carolina. Fishnure manufactures and markets organic fertilizer including both solid fertilizer and liquid. Fishnure is made by composting solid fish manure is filtered to get solid manure free from unwanted materials and combined with the carbon source clay inoculants and then decomposed to form a humus compost. Jim is a serial entrepreneur who has created numerous computer software production management businesses. He also has a significant background in statistics and agriculture. Jim White, welcome to The Off-the-Grid Biz Podcast. Jim: Hey, thank you. Brian: So how did you get into Fishnure, tell us that story? Jim: Well, I created a company that monitors agricultural production. In other words, in the delta, catfish production is big and a farmer may have 100 ponds. And we developed a wireless solar power monitoring and control system that will control the environment and every pond. So that's how Fishnure came because I was interested in some of the customers were using the connection from the fish production to growing plants, which is what aquaponics is, and that's what started it. Brian: Oh, wow. So how did you find your first customers? Jim: We advertised I think it was on Craigslist. And that started then we sold a lot on our website, and then move to Amazon, which is the main seller right now. Brian: How long ago was that, when did you first start the whole process? Jim: It's been seven years. Brian: Excellent. Where are you finding most of your customers right now or via Amazon? Jim: Right. Brian: Great. Do you do any other sort of outreach or marketing to bring in? Jim: Oh, yeah. Yeah, we use Twitter. We tweet several 100 tweets a day. The website, I write a lot of articles and publish those and email marketing the whole bit.
