James Allen On F1

By: James Allen On F1
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  • Summary

  • Three-time BAFTA award-winning F1 commentator James Allen returns to the broadcast mic with a thoughtful and engaging new podcast, looking at the human side of the sport. Every episode will feature an insightful 20-minute interview with a prominent figure from inside and around the sport focusing on themes beyond the everyday news cycle. Joining James in the studio for analysis and discussion will be a rotating cast of key figures from Autosport and Motorsport’s global editorial team and guests from the broader F1 media world. Thoughtful, accessible and insightful, the James Allen on F1 podcast takes the helmet off the sport. It is a must for any fans looking for a glimpse behind the scenes at the human beings who make the fascinating world of F1. Get in touch with the show on JamesAllenonF1@autosport.com
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Episodes
  • 11: Show Me The Money - F1 Style

    11: Show Me The Money - F1 Style
    Sep 24 2024
    F1 runs on money and this week James is in Singapore to dig into how F1 is now raking in around $2.5 billion a year in sponsorship.

    Since Liberty Media took over in 2017, sponsors have flocked to the sport and its 10 teams and there are now over 300 active sponsors for the first time in F1 history.

    One of the most effective operators in this space is Jefferson Slack, who heads up Aston Martin’s commercial team. In just five years he has taken their sponsor income from around $30 million a year to closer to $300m.

    How have they done it, how important is having world champions like Sebastian Vettel and Fernando Alonso in the car? And how much of a difference will it make to prospective sponsors having the GOAT racing car designer Adrian Newey in the team from 2025?

    In the studio to analyse all of this, James is joined by Autosport F1 Business Correspondent Mark Mann-Bryans and Matthew Marsh, an F1 sponsorship broker, who covers the Asian market, based in Singapore.

    Send your comments or questions to: @jamesallenonf1 on X/Twitter or jamesallenonf1@autosport.com.

    A Motorsport Studios Production for Autosport
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    51 mins
  • 10: Why Success In F1 Is Never Guaranteed

    10: Why Success In F1 Is Never Guaranteed
    Sep 11 2024
    This week we look at why it is so tricky to build a winning team in F1 and why success is never guaranteed.

    We go behind the scenes of Adrian Newey’s big-money move to Aston Martin and ask what this means for the competitive picture in F1 over the next five years. And we hear from celebrated manager David Richards, who took BAR Honda to second place in the World Championship 20 years ago against Michael Schumacher’s dominant Ferrari team.

    Joining James in the studio are Autosport F1 Editor Jon Noble and Chief Writer Ben Hunt, who were both at Aston Martin’s swanky new HQ for the Newey announcement.

    There is no doubting Lawrence Stroll’s bold vision, nor his willingness to back his instincts with hard cash to buy the world-class facilities and people Newey will work with. But success in F1 is never guaranteed.

    How will this change the competitive picture in F1 over the next five years?

    And what can David Richards’ many years of success at the top of motorsport tell us about how winning teams are built?

    Send your comments or questions to: @jamesallenonf1 on X/Twitter or email jamesallenonf1@autosport.com

    A Motorsport Studios production for Autosport
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    43 mins
  • 9: Paddy Lowe: From F1 Titles With Lewis Hamilton To Zero Emission Fuels

    9: Paddy Lowe: From F1 Titles With Lewis Hamilton To Zero Emission Fuels
    Aug 27 2024
    This week James looks into the future and asks what F1’s move to zero emission fuels from 2026 actually means.

    If the cars are zero emission, you don’t need hybrid technology anymore, so will it open the door for the return of the lighter, great sounding V8 and V10 engines of the past? Or is hybrid tech the only thing keeping the manufacturers in F1?

    And what exactly are these magical fuels? Former Mercedes F1 technical chief Paddy Lowe tells us synthetic fuels that cost a fortune today will be cheaper to buy than normal fuels in 10 years and therefore affordable for owners of the billion-plus cars on the road.

    Here to help demystify all of this are Autosport F1 Editor Jon Noble and special guest Joe Brown, former Executive Editor of Wired and founder of One5C, a platform dedicated to sustainable solutions to real world problems.

    Send your comments or questions to: @jamesallenonf1 on X/Twitter.

    A Motorsport Studios production for Autosport
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    52 mins

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