• From Data to Deals: Karen Bonder’s Insights on Homebuyers
    Jan 21 2025

    What happens when innovation meets homebuilding? David Hagan welcomes Karyn Bonder, VP of Business Development, Builder Sales and Marketing at Zonda, to explore the intersection of consumer preferences, advanced technology, and builder strategies. Karen dives into tools like UTour and explains how AI and data insights are driving industry success. With her unique blend of experience and foresight, Karyn delivers a compelling roadmap for future-ready builders.

    Don’t miss this episode of It's Not that Complicated podcast—tune in now and get inspired to transform your approach!

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    31 mins
  • The Art of Homebuilding Sales: Revisiting Classic Methods and Exploring New Horizons ft. Kevin Weitzel
    Nov 5 2024

    Join us for an engaging episode with Kevin Weitzel, head of business development at Outhouse and a homebuilding industry veteran. Kevin and David discuss the unexpected power of printed marketing, why sales success often relies on mastering fundamentals, and how tools like interactive floor plans can engage customers in new ways. This episode is packed with insights for homebuilders looking to maximize both classic and modern approaches to connect with customers. Listen now to hear strategies you can put into action right away!

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    32 mins
  • Why Sales is a Noble Profession: Chris Hartley’s Journey from Dream Box to Dream Job
    Oct 29 2024


    David Hagan sits down with Chris Hartley, Vice President of Sales for K. Hovnanian Homes, and a true leader in homebuilding and sales, to uncover the magic of a fulfilling sales career. Chris shares the philosophies that guide him, from the importance of heart, positive attitude, and effort to the joy of building “dream boxes” for families. His story is a celebration of passion, purpose, and positive change, making this episode a source of inspiration for anyone looking for greater meaning in their professional life.

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    31 mins
  • Alaina Money-Garman: Homes with Heart and Grit
    Oct 22 2024

    David Hagan welcomes the phenomenal Alaina Money-Garman to the podcast! As founder and CEO of Garman Homes, Alaina turned a career pivot into a thriving business that’s transforming homebuilding in North Carolina. She talks candidly about the power of passion, resilience through downturns, and creating a customer experience that exceeds expectations. Don’t miss this unique deep dive into what makes Garman Homes stand out!

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    30 mins
  • New Home Sales: It's Just Simple Math, Really
    Oct 15 2024

    What’s the secret to hitting your sales targets month after month? According to David Hagan, it’s all about staying proactive and mastering the sales funnel. In this episode of It’s Not That Complicated, David offers up his expert advice on how sales agents and leaders alike can sharpen their prospecting skills and improve their conversion rates. With a clear, numbers-driven approach, he shows that hitting sales goals is simpler than it seems. Catch this episode and learn the formula for increasing your results!

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    20 mins
  • Navigating the Digital Landscape of Homebuilding with Greg Bray
    Oct 8 2024

    In this engaging episode, David Hagan sits down with Greg Bray from Blue Tangerine to delve into the pivotal role of digital marketing in the homebuilding industry. Greg outlines how buyers’ habits have changed post-pandemic, the importance of transparency in pricing, and how to strike a balance between online sales and personal interaction. Don't miss this informative discussion as Greg offers practical advice on streamlining the customer journey and fostering trust online.

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    30 mins
  • There’s Gold in Them There Leads
    Oct 1 2024

    In this special solo episode of It's Not That Complicated, host David Hagan shares invaluable insights on how to transform aged leads into valuable sales opportunities. David emphasizes that while 90% of your old leads may seem like junk, the remaining 10% are pure gold. With over two decades of experience in new home sales, David outlines the practical steps to proactively work those dormant leads, increasing sales in today’s market. Tune in to discover the “gold” in your CRM and boost your sales numbers. Don’t miss out on this powerful strategy!

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    27 mins
  • Beyond the Roof: Leveraging Apps for Sales Growth with Haley Naebig
    Sep 10 2024

    Join us for a special episode of It's Not That Complicated with Haley Naebig, a trailblazer in the homebuilding industry. From her start in roofing to her current role as Director of Sales at NoviHome, Haley shares her journey and the innovative strategies she’s using—such as custom apps—to transform buyer experiences and cut costs for builders. Discover how discipline, creativity, and a passion for sales have fueled her success. The episode also touches on the significance of consistent prospecting in sales, even though it's often disliked. A must-listen for anyone looking to succeed in homebuilding and beyond.

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    26 mins