It's Always Day One

By: It's Always Day One
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  • Summary

  • My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.
    It's Always Day One
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Economics Leadership
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Episodes
  • How Do You Track Keyword Ranking and Why

    How Do You Track Keyword Ranking and Why
    Dec 19 2024

    How Will Sponsored TV Impact Amazon Advertising Chapters 00:00 The Rise of Sponsored TV in Advertising 02:57 Understanding the Target Audience for Sponsored TV 04:29 Evaluating Performance and ROI of Sponsored TV Takeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for new product launches. Amazon is improving targeting options for Sponsored TV. Sponsored TV can be a cost-effective alternative to DSP ads. Interactive videos are essential for Sponsored TV success. Amazon offers free video creation services for Sponsored TV campaigns. Data visibility for Sponsored TV is currently limited. Revenue from Sponsored TV campaigns can be significant. Amazon plans to enhance data reporting for Sponsored TV in the near future. #itsalwaysdayone
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    7 mins
  • Frequent Mistakes We Uncover in Advertising Audits (Dec 11, 2024)

    Frequent Mistakes We Uncover in Advertising Audits (Dec 11, 2024)
    Dec 11 2024
    This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...
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    19 mins
  • Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)

    Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)
    Nov 8 2024
    In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...
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    16 mins

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