• It'll all end in tiers: Latest on 'premium vs ads' strategy for Netflix, Disney and Spotify

  • Nov 14 2024
  • Length: 33 mins
  • Podcast

It'll all end in tiers: Latest on 'premium vs ads' strategy for Netflix, Disney and Spotify

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  • Summary

  • The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their "premium versus ad" strategies are evolving.

    They also discuss MediaSense’s latest acquisition, Spotify’s latest earnings, a Newsworks study on youth news consumption habits and more.

    Highlights:

    01:00: Takeaways from Barb's Establishment Survey: Netflix, Disney+, Amazon Prime Video and Paramount+

    18:15: Why media consultancy MediaSense has acquired R3

    20:30: Young people actually do consume news, after all – what is the industry getting wrong?

    23:10: Spotify earnings: Why profits have surged despite an advertising slowdown

    28:00: A dark festive period ahead for ITV?

    Related articles:

    Total UK SVOD subs stay flat as ad tier users grow at pace

    MediaSense buys R3 as consultancy expands to US and Asia

    How Spotify delivered a profitable combo despite advertising slowdown

    ITV expects 6-7% ad revenue decline in golden quarter

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