Is the new Joe & the Juice smoothie ad any good or just directed to Gen Z?

In this episode of the Marketing Combat Podcast, Jason and Chris drop into the new advertising campaign from Joe and the Juice, advertising spilled smoothies. Chris criticizes the campaign, arguing that it fails to create desire or trigger the all-important dopamine hit that makes ads memorable and effective. He believes that without these elements, the campaign misses the mark in capturing the audience's interest and driving consumer action.

Jason, however, takes a different stance. He contends that the campaign's strength lies in its ability to disrupt viewer expectations and convey authenticity. This unexpected approach, he argues, enhances brand perception by standing out from typical advertising norms.

Throughout their discussion, they debate the campaign's overall impact on Joe and the Juice's brand image and whether its primary goal is promotional or focused on long-term branding. The episode highlights the contrasting strategies in advertising and their potential effects on consumer engagement.

Chapters
00:00 - Introduction and Topic Explanation
01:40 - Explain What Marketing Combat is About
02:08 - Chris Discusses the Lack of Desire/Status in the Ad
04:25 - Jason Discusses Authenticity and Disrupting Expectations
07:25 - Crashed Cars vs. Joe & the Juice
07:57 - Conclusion and Comment Request

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