In this insightful episode of Mocktails with Marina, Marina sits down with Matthew Lowe, Executive Director of the Kava Coalition, to explore the evolving landscape of kava culture and its potential as a global alternative to alcohol. Together, they discuss the findings of a groundbreaking nationwide survey revealing that there are over 21 million kava users in the United States, with 28% being new users in the past year. The conversation dives into the challenges and opportunities in educating consumers and creating industry standards to ensure safety and quality.

Matthew shares the Coalition's efforts to address regulatory hurdles, clean up the industry with new product standards, and dispel misconceptions about kava's safety. They discuss the importance of proper labeling, the cultural evolution of kava, and the growing popularity of ready-to-drink (RTD) kava products.

The episode also highlights global perspectives, including the progress made in countries like Australia and the ongoing work to reintroduce kava to regions where it’s currently restricted. We also talk about the importance of education, science-backed data, and collaboration within the kava and non-alcoholic industries to support its growth and mainstream acceptance.

Whether you're a kava enthusiast, bar owner, or just curious about this ancient beverage, this episode provides a fascinating look at kava’s journey and the exciting possibilities ahead. Don't miss this one if you're passionate about shaping the future of mindful social drinking!

Links Mentioned in Episode:

https://www.kavacoalition.org/

https://www.instagram.com/kavacoalition

https://www.marinamars.com/bulaboss