For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

An SEO audit is more than just a checkup for your website—it’s the key to unlocking its full potential. In this episode, we explore the various aspects of an SEO audit, including identifying technical errors, improving navigation, and aligning your website with search engine priorities.

We’ll dive into real-world examples of how SEO audits have transformed businesses by boosting organic traffic and enhancing user experiences. Learn why addressing factors like 404 errors, mobile compatibility, and page speed are crucial for staying competitive online.

Don’t miss our actionable advice for leveraging SEO audit insights to improve your digital strategy. Whether you’re a beginner or an experienced marketer, this episode will provide a clear path to SEO success.

Chapters:

(00:00) Intro to SEO Audits

(00:51) What is an SEO Audit?

(01:36) Why is this so important?

(03:18) A proficient company’s search report

(04:50) Outro on proficient SEO Audit

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For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.

Cumulative Layout Shift (CLS) plays a pivotal role in user experience and website rankings. In this episode, we delve into what CLS is, why it matters, and how it’s measured within Google’s Core Web Vitals. Find out how this metric can make or break your website’s visual stability and usability.

We’ll highlight common CLS issues, like dynamically added content and unoptimized ads, and explain why they negatively affect your website. You’ll also get practical advice on how to resolve these issues using techniques like responsive image sizing and isolating dynamic content.

Join us as we uncover actionable strategies to reduce CLS and improve your website's rankings. Whether you’re a seasoned SEO expert or just starting, this episode is packed with insights you can implement today.

Chapters:
(00:00) Intro to What is CLS and what does it stand for?

(00:48) What causes a high CLS value?

(01:24) How can we pre-define image dimensions in a responsive web design?

(02:15) What else can be done to improve CLS scores?

(03:13) Outro on Cumulative Layout Shift

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
Podcasts are everywhere, but building a devoted audience takes skill and strategy. SEO for podcasts offers a unique way to grow your audience by making your show more searchable and appealing. We’ll discuss how SEO can make a difference in your podcast’s success, focusing on content optimization, keywords, and promotion methods.

By implementing our podcast SEO tips, you’ll not only increase your visibility but also encourage organic traffic. In addition to show notes and keywords, effective SEO includes audience engagement through social media and backlinks. These elements reinforce your podcast’s authority and help new listeners find your content.

Discover practical steps to drive your podcast’s growth through strategic SEO and creative promotion. Learn the essential hacks that can take your podcast to the next level, helping you attract an engaged audience that values and shares your content.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
This episode dives into the “who, why, and how” tactics of B2B influencer marketing, spotlighting the industry experts who can propel your brand to new heights. We examine what makes these professionals different from traditional influencers and how their insights, authenticity, and industry clout make them ideal partners for B2B brands.

Hear about successful B2B influencer campaigns that have led to increased brand awareness, high engagement rates, and substantial ROI. We discuss how to craft co-branded content, host informative webinars, and design influencer partnerships that align with your brand’s core values.

Whether you're just starting with influencer marketing or looking to refine your current strategy, this episode offers a blueprint for meaningful collaborations with experts who can amplify your message and bring valuable insights to your audience.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
In this episode, we delve into the importance of personalized B2B marketing and how to effectively address client pain points. Understanding your clients' needs is crucial for building meaningful relationships and ensuring long-term business success. By adopting a personalized approach, B2B companies can move away from one-size-fits-all strategies and create marketing messages that truly resonate.

We discuss the role of dynamic content and data-driven insights in shaping personalized experiences. From tailored landing pages to personalized product recommendations, this episode uncovers the techniques that B2B marketers can use to increase engagement and boost conversions.

If you're looking to elevate your B2B marketing game, this episode is packed with actionable strategies on how to leverage hyper-personalization, marketing automation, and data analysis to create targeted marketing campaigns that deliver results.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
In this episode, we explore the foundational strategies for increasing website traffic for B2B companies. Unlike B2C markets, B2B marketing focuses on niche audiences with specific needs and longer sales cycles. We’ll discuss the importance of identifying and deeply understanding your target audience, creating detailed buyer personas, and using research tools to discover where your audience spends their time online. By targeting the right platforms and channels, you can drive highly relevant traffic to your website, setting the stage for growth.

Content marketing plays a pivotal role in B2B traffic generation. We'll cover how to create valuable, engaging content that addresses the pain points of your audience, as well as how to optimize your content with a solid SEO strategy. In addition to organic search efforts, we’ll talk about leveraging paid advertising, like Google and LinkedIn Ads, to quickly boost visibility and attract qualified leads. Whether through whitepapers, case studies, or webinars, consistent and well-distributed content can enhance your brand’s authority while driving traffic.

Finally, we’ll dive into the importance of user experience (UX) in keeping visitors engaged on your site. Optimizing website speed, mobile responsiveness, and clear navigation are all crucial factors for retaining visitors and increasing conversions. Plus, we’ll share insights on how to use analytics tools to track your progress, refine your strategies, and ensure that you’re continuously improving your website’s performance. Tune in to learn how to build a comprehensive B2B traffic strategy that not only attracts visitors but turns them into loyal customers.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
This episode explores the differences between these two approaches, delving into how SGE leverages AI to deliver real-time, personalized results, while traditional search relies on familiar algorithms and ranking factors. We break down the impact of these methodologies on web traffic distribution, highlighting key benefits like SGE’s immediacy and precision, alongside concerns such as the potential decrease in organic traffic for websites.

As search engines continue to evolve, businesses face the challenge of adapting their SEO strategies to meet changing algorithms and user behaviors. In this discussion, we cover how marketers can optimize content for SGE’s featured snippets and rich results, while also maintaining visibility in traditional search results. We also explore the growing importance of mobile-first indexing, voice search optimization, and strategies to mitigate the risks of SGE potentially diverting traffic away from external websites.

Whether you’re a business owner, digital marketer, or SEO specialist, this episode provides valuable insights into the future of search and the strategic adjustments you need to stay competitive in a rapidly changing digital environment. Learn how to navigate these trends and balance the trade-offs between SGE and traditional search to optimize your online presence.

For information on Inter-Dev, check out our B2B digital marketing agency.
And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page.
In this episode, we explore the groundbreaking role of Artificial Intelligence (AI) in digital marketing and how it's reshaping the industry. AI is no longer just a buzzword; it's a vital tool that allows businesses to gain deeper insights into their audiences, optimize campaigns in real-time, and deliver highly personalized content. From AI-powered chatbots that enhance customer service to predictive analytics that anticipate market trends, we'll cover the most effective ways to integrate AI into your marketing strategies.

As digital marketing continues to evolve, AI is driving a new era of efficiency and effectiveness. This episode delves into how AI tools can streamline processes like content creation, social media monitoring, and programmatic advertising, allowing marketers to focus more on strategy and creativity. We'll also discuss how AI enhances SEO and email marketing by optimizing content and improving audience targeting, ensuring that your message reaches the right people at the right time.

Whether you're a seasoned marketer or just beginning to explore the possibilities of AI, this episode provides actionable insights to help you stay ahead of the curve. Discover how to leverage AI to not only improve your marketing campaigns but also to future-proof your strategies against the rapidly changing digital landscape. Tune in to learn how AI can be the key to unlocking your marketing potential.