• Intentonomics - The Shopper in Shorts Series-Shopper & Consumer are always different, even if same person

  • Oct 16 2023
  • Length: 6 mins
  • Podcast

Intentonomics - The Shopper in Shorts Series-Shopper & Consumer are always different, even if same person

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  • Summary

  • In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.
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