The Top Podcast Making Money Methods (Sponsorship is is Not Top)

• Just what are the top money making methods for podcasters and why selling sponsorships for your show is not number 1.

This is Independent podcaster problem solvers and I’m Dr Brad Miller

================================

I’m Dr. Brad Miller here to address problem you the Independent Podcast have.

These include:

Acquiring and Building and audience,

Making Money Podcasting and

Tech.

• We do that by reviewing the best books, courses and coaching in podcasting
• listening to your problems: go to www.podcastindependent.com/voicemail
• talking with the podcasting gurus to speak to your problems
• and by pointing you to the best podcasting events.

my event is PodINDY.com Where Dave Jackson will unpack his book Profit from Your Podcast” which is going to audio very soon and how your podcast profits can be amplified with AI

PodINDY.com is a live in person and live virtual event held November 9, 2024. 9-5PM ET.

You can come in person to Indianapolis for $57, lIve virtual for $27 or get the downloads for $37.

The good news because your here you can use the coupon code INDY for 15% off all tickets.

Go to PodINDY.com for details.

Ep. 05. insights from Chapters 4/5 of the book "Profit from Your Podcast

Certainly! Here's a comprehensive sequence of topics covered in the transcript, with sub-topic bullets below each primary topic:

1. **Introduction: How to Make Money with a Podcast**

- Reference: "Profit from Your Podcast" by Dave Jackson

- Initial steps: Building up an audience

2. **Primary Methods to Make Money with Your Podcast**

- Sell your own products

- Live events

- Sell other people's products (affiliates)

- Sponsors

- Donations and crowdfunding

- Opportunities

- Free stuff

3. **Detailed Exploration of Each Money-Making Method**

- Importance of building a significant audience for sponsorships

- Requirement: 5,000 downloads after 30 days of publishing

- Fact: Less than 10% of podcasts achieve these numbers

- General Advice: Sponsorship not the best initial strategy for most podcasters

4. **Deep Dive into Selling Your Own Products**

- Types of products and services you can sell:

- Books

- Consulting

- Services

- Manufactured products

- Swag

- Membership site

- Charging guests to appear on the show

- Pricing products and services:

- Leveraging trust with the audience

- Direct-to-consumer approach

- The necessity of promoting products and services

- Global audience consideration: Shipping costs and competition research

- Pricing strategy: Not cutting prices excessively to avoid becoming the "Walmart of your niche"

5. **Summary and Conclusion**

- Emphasis on selling own products as the most effective method to make money

- Importance of active promotion and pricing strategy

- Global...

What is the QUEEN of Profiting from Your Podcast… Insights from Chapter 3 of Dave Jackson’s book Profit from your Podcast

This is Independent podcaster problem solvers and I’m Dr Brad Miller

================================

This show is here to address problem you the Independent Podcast have especially with Acquiring and Building and audience, Making Money Podcasting and Tech.

• We do that by reviewing the best books, courses and coaching in podcasting
• listening to your problems: go to www.podcastindependent.com/voicemail
• talking with the podcasting gurus to speak to your problems
• and by pointing you to the best podcasting events.

my event is PodINDY.com Where Dave Jackson will unpack his book Profit from Your Podcast” which is going to audio very soon and how your podcast profits can be amplified with AI

PodINDY.com is a live in person and live virtual event held November 9, 2024. 9-5PM ET.

You can come in person to Indianapolis for $57, lIve virtual for $27 or get the downloads for $37.

The good news because your here you can use the coupon code INDY for 15% off all tickets.

Go to PodINDY.com for details.

=====================

Here is a comprehensive sequence of topics covered in this text, with sub-topic bullets below each primary topic:

### 1. Presentation is Queen

#### a. Importance of Presentation

- Look and feel of your website

- Quality of audio and video

- Flow of the content of your episode

#### b. How Presentation Affects Monetization

- Influence on sponsor's first impression

- Importance of a fast-loading website with good graphics

#### c. Front Page Clutter

- Identifying top priorities

- Examples: email sign-up box, subscriber links, advertiser features

- Concept of the "fold" from the newspaper industry

### 2. Quality of Audio and Content Flow

#### a. Audio Quality

- Impact of poor audio on listenership

- Example: A podcast with topics of interest but bad audio

#### b. Content Flow

- Importance of engaging content flow

- Listeners' attention spans

### 3. Advertiser Friendliness

#### a. Language and Content

- Balancing explicit content

- Example: Howard Stern vs. other podcasters

#### b. Balance Between Content and Promotion

- Avoid being a "bad infomercial"

- Engaging content that also promotes goals

### 4. Understanding Audience and Goals

#### a. Content Relevance

- Aligning content with audience interests and goals

- Examples: recipes vs. email conversions, Busy Mom podcast scenario

#### b. Law of Reciprocity

- Definition and importance of reciprocity in podcasting

- Doing nice things for the audience

### 5. Show Length and Frequency

#### a. Show Length

- Example: Busy Mom podcast, relevance of show length to audience

#### b. Show Frequency

- More frequent shorter episodes vs. long less frequent episodes

### 6. Show Notes and SEO

#### a. Importance of Show Notes

- Writing posts that describe the episode for search engine optimization

- Show notes as "food for search engines"

### 7. Key Points to Grow Your Audience

#### a. Identify Target Listener

- Go where they are, listen, and identify their interests

#### b. Deliver Great Content

- Importance of quality content for building word-of-mouth

#### c. Balance Promotion and Content

- Annoyance caused by overly promotional...

In Episode 03 Dr Brad Miller breaks down into the essentials of building a successful podcast, drawing from Dave Jacksons book "Profit From Your Podcast." He underscores the critical aspects of growing an audience and creating compelling content. Through insightful discussion, Dave shares practical strategies and personal anecdotes that can help new and seasoned podcasters alike.

### Summary:

Dave Jackson kicks off this episode by outlining the foundational steps to a successful podcast, based on his book. Emphasizing the importance of understanding and nurturing an audience, he shares practical insights that can aid podcasters in their journey.

**Three Key Takeaways:**

#### 1. **Know Your Audience and Their Needs**

Dave stresses that the cornerstone of any successful podcast is understanding who your audience is and whether they have the means to support your show. The concept of "no audience, no money" is pivotal. He advises podcasters to engage directly with listeners, leveraging tools like email lists and personal calls to identify their interests and preferences. This nuanced understanding enables podcasters to tailor their content, ensuring it resonates deeply with their audience.

**Key Point:**

Audience identification and direct engagement are critical for building a loyal listener base and eventually monetizing your podcast.

#### 2. **Create Powerful, Emotionally Resonant Content**

According to Dave, content is indeed king. Good content is what keeps listeners coming back and helps in cementing a strong relationship with your audience. By reverse-engineering popular media, he identifies that impactful content is that which moves people emotionally—whether it makes them laugh, cry, or think. Dave clarifies that achieving this isn’t spontaneous; it requires rigorous preparation, often amounting to several hours of work for just a few minutes of podcast time.

**Key Point:**

Compelling content that engages emotions and offers value is indispensable for retaining and growing an audience.

#### 3. **Build Trust and Consistency**

Trust is a non-negotiable element for any long-term relationship, including the relationship between a podcaster and their audience. Dave highlights the importance of being consistent, both in content delivery and quality. He recounts his personal practice of engaging listeners in genuine conversations to understand their feedback, gain insight into their likes and dislikes, and continually improve his show. Taking the time to listen—and sometimes just shutting up—can build stronger connections and greater trust.

**Key Point:**

Sustained trust through consistent content and active listening is crucial for the long-term success of a podcast.

### Additional Tips:

- Leverage surveys and social media platforms to gather audience insights.

- Aim to be present where your audience spends time, whether online or offline.

- Become an invaluable part of your listeners’ routine by bringing value and genuine engagement to every interaction.

- Use every feedback opportunity to refine and enhance your content.

### Conclusion:

Dave Jackson's episode offers a treasure trove of wisdom for aspiring and current podcasters. By focusing on understanding and engaging your audience, creating significantly impactful content, and maintaining trust and consistency, podcasters can carve out a path to success. Whether you’re just starting or looking to refine your approach, these distilled insights from Dave's extensive experience provide a clear framework to profit from your podcast.

### Call to Action:

Tune in to Podcast Independent for more insights from Dave Jackson on how you can grow and monetize your podcast. Subscribe, leave a review, and share this episode with fellow podcasters who could benefit from these valuable strategies!

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